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# Design-Forward Emotional Interiors
Elii Creates a Welcoming & Engaging Space for Save the Children

By Kalin Ned | Published 2018-07-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/emotional-interior
References: [dezeen](https://www.dezeen.com/2018/07/09/save-the-childrens-madrid-headquarters-are-designed-to-promote-emotional-attachment/) & [elii.es](http://elii.es)

By way of an [emotional interior design](https://www.trendhunter.com/trends/clement-c-studio), Madrid-based studio Elii hopes to engage the public and motivate productive discussions around worthwhile social issues. The project concerned the headquarters of [Save the Children Foundation](https://www.trendhunter.com/trends/truman-brewery-masterplan) – a global not-for-profit organization that provides relief, protects and supports youngsters.

Winning a design competition to oversee the overhaul of the existing structure, the local studio skillfully embraces notions of thought-provoking arrangements and aesthetics to foster a strongly emotional interior that will “encourage users to interact with it affectionately.” The firm brings together [bright colors, typography, natural elements](https://www.trendhunter.com/trends/wonderland-elementary-school) and unusually textured materials that facilitate a sense of wonder in those perceiving it. The project includes several expansions of the space, as well as the addition of a circulation and service core.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 51% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Emotional Interior Design:** The trend of creating thought-provoking, engaging and emotionally-charged interiors is creating new opportunities to connect with customers on a deeper level.
- **Not-for-profit Office Spaces:** The trend of designing office spaces for not-for-profit organizations that are welcoming and engaging can create a space that aligns with the organization's mission and values while still providing a functional work environment.
- **Innovative Textured Materials:** The use of innovative textured materials in interior design is a trend that creates a unique and memorable experience for the user while also offering a range of environmental and functional benefits.

### Who This Affects Most

- **Interior Design Industry:** Emotional interior design presents an opportunity for design firms to create spaces that foster a sense of wonder and inspire productive conversations around important social issues.
- **Non-profit Industry:** Not-for-profit organizations can benefit from investing in the design of their office spaces to create a more engaging and welcoming environment for employees and visitors alike.
- **Textile Manufacturing Industry:** The use of innovative textured materials in interior design creates new opportunities for textile manufacturers to create products that are both visually and functionally unique.

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