# Emotional Billboards Jon Jackson 'Adios LA' Visual Art Goodbye is Like a Breakup By Pearl | Published 2011-01-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/emotional-billboards References: [unurth](http://unurth.com/909663/Jon-Jackson-Adios-LA) & [adiosla](http://www.adiosla.com/#843375/Adios-LA) Artist Jon Jackson lived in Los Angeles for years, but when he received an offer to move to New York for a new position, he said a fond goodbye to his first love in a series of five emotional billboards entitled 'Adios LA.' Several more of these billboards were created but did not make the cut. The emotional billboards are all a humorous take on the [typical breakup lines](https://www.trendhunter.com/trends/breakup-shrine). They can be seen on five streets -- Olympic Boulevard, Beverly Boulevard, Venice Boulevard, Lincoln Boulevard and Highland Avenue -- until January 15. The artist offers the designs as downloadable [iPhone](https://www.trendhunter.com/trends/henri-matisse-x-casetify) background images. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** Creating billboards with emotional messages provides a unique and engaging way to connect with audiences. - **Humorous Marketing:** Using humor in marketing campaigns, such as breakup lines on billboards, can help brands stand out and resonate with consumers. - **Interactive Out-of-home Advertising:** Utilizing billboards that offer downloadable content, like iPhone background images, allows for a more interactive and shareable advertising experience. ### Industries Being Reshaped - **Advertising:** The advertising industry can leverage emotional billboards as a novel approach to reach and engage target audiences. - **Marketing:** Incorporating humor into marketing campaigns can be a disruptive strategy to attract and connect with consumers in the crowded marketplace. - **Outdoor Advertising:** By offering downloadable content, such as iPhone background images, on billboards, the outdoor advertising industry can create a more interactive and memorable experience for viewers. ## Related on Trend Hunter - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Self-Expression Encouraging Campaigns](https://www.trendhunter.com/trends/new-window.md) - [Breakup Trash Trucks](https://www.trendhunter.com/trends/the-express-disposal-truck.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)