# Social Connection Fragrances emotiOn by dsm-firmenich is a Scent That Brings People Together By Laura McQuarrie | Published 2025-10-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/emotion-by-dsmfirmenich References: [our-company.dsm-firmenich](https://our-company.dsm-firmenich.com/en/our-company/news/trade-news/2025/dsm-firmenich-unveils-emotion-social-connection.html) & [dsm-firmenich](https://www.dsm-firmenich.com/en/businesses/perfumery-beauty/perfumery/fragrance-innovation/emotions.html)  emotiOn by [dsm-firmenich](https://www.trendhunter.com/trends/K-scent-experiences) is a first-of-its-kind fragrance designed to [boost presence and inspire social connections](https://www.trendhunter.com/trends/us-by-the-nue-co). This patent-pending innovation, developed as part of dsm-firmenich's emotiOn program, made the most of consumer insights, a [proprietary AI model](https://www.trendhunter.com/trends/generation-by-osmo) and behavioral testing methodology to measure human reactions in the context of social situations. Nowadays, when people choose a fragrance, they’re not just looking to smell good—they’re seeking a scent that evokes emotion, tells a story, and makes them feel something. According to dsm-firmenich’s global New Next Now Barometer, a study conducted in 20 countries with 12,000 consumers, 75% believe happy social relationships are essential, 52% of Gen Z say they feel isolated today, and 61% report that scents help combat feelings of isolation. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 85% | Activity: 93% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Emotion-driven Fragrances:** Fragrances designed to evoke emotions and enhance social connections are gaining popularity, leveraging AI and consumer insights to craft unique scent experiences that resonate with individual and group dynamics. - **AI-powered Scent Design:** The use of AI in developing fragrances offers precise customization tailored to evoke specific emotional responses, transforming the traditional perfume industry with data-driven innovation. - **Isolation-combating Scents:** As scents are increasingly recognized for their potential to alleviate feelings of isolation, there is an emerging focus on creating olfactory experiences that bridge social gaps, especially among younger generations. ### Where This Applies - **Perfume and Fragrance Industry:** Evolving from conventional perfumes, the industry is embracing AI-enhanced scent formulation to create deeper sensory and emotional connections with consumers. - **Artificial Intelligence and Machine Learning:** AI technology is being integrated into fragrance development, enabling data-driven decisions that influence scent creation based on behavioral and emotional data. - **Mental Health and Wellness:** With a growing understanding of the role of scents in emotional well-being, there's a shift towards developing fragranced products that support mental health and improve social interactions. ## Related on Trend Hunter - [Emotive Alchemy Fragrances](https://www.trendhunter.com/trends/collection-of-emotions.md) - [Pheromone-Mimicking Fragrances](https://www.trendhunter.com/trends/string-theory-fragrance.md) - [Upifting Floral Fragrances](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum.md) - [Mood-Altering Fragrances](https://www.trendhunter.com/trends/lr-mood-infusion.md) - [Positively Uplifting Fragrances](https://www.trendhunter.com/trends/good-spirits-by-the-nue-co.md) - [Experiential fragrance](https://www.trendhunter.com/trends/Experiential-fragrance.md) - [Mood-Modulating Functional Fragrances](https://www.trendhunter.com/trends/aerway-functional-fragrance.md) - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md) - [Mood-Enhancing Fragrance Collections](https://www.trendhunter.com/trends/vibe-perfume.md)