# Emotive Gummy Candies Brach's New Emoticon Gummy Hearts Help Consumers Express Themselves By Katherine Pendrill | Published 2017-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emoticon-gummy-hearts References: [candywarehouse](http://www.candywarehouse.com/products/brachs-emoticon-gummy-hearts-8-ounce-bag/) Valentine's Day can bring out a wide range of emotions in people and now the candy brand [Brach's](https://www.trendhunter.com/trends/brachs-conversation-hearts) is helping you express those feelings with its new Emoticon Gummy Hearts. Whether you're in a good mood or feeling a bit devilish these candies are a fun way to express your emotions. Brach's new Emoticon Gummy Hearts are limited-edition candies released for the 2017 Valentine's Day season. Each of the gummies comes in the shape of a heart and features the outline of an expressive emoji. The emojis range from a playful winking expression to a smirking devil-horned face. Each gummy also boasts a different flavor, including [Apple](https://www.trendhunter.com/trends/sour-patch-kids-apple-harvest), [Strawberry](https://www.trendhunter.com/trends/strawberry-half-half-flavor), Lemon, Lime, Cherry and Orange. Perfect for sharing, the new gummy candies tap into the Millennial obsession with using emojis to express their feelings. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Emoticon-branded Products:** Brach's Emoticon Gummy Hearts capitalize on the popularity of emojis and the Millennial obsession with expressing emotions through digital communication. - **Limited-edition Seasonal Candy:** Brach's Emoticon Gummy Hearts take advantage of consumer interest in limited-time offerings during holidays, providing a fun and unique candy experience. - **Personalized Food Products:** Brach's Emoticon Gummy Hearts allow consumers to customize their candy selection based on their preferred flavors and emotions. ### Where This Applies - **Candy Manufacturing:** Candy manufacturers can explore creative ways to incorporate popular cultural symbols and trends, like emojis, into their products to attract consumers. - **Consumer Goods:** Brands in the consumer goods industry can create limited-edition products that align with holiday themes to capture the attention of consumers looking for unique and seasonal experiences. - **Food and Beverage:** Companies in the food and beverage industry can embrace personalization trends by offering customizable products that cater to individual preferences and tastes. ## Related on Trend Hunter - [Globally Inspired Heart Candies](https://www.trendhunter.com/trends/brachs-conversation-hearts.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md) - [Sitcom-Themed Valentine's Candies](https://www.trendhunter.com/trends/brachs-x-friends-conversation-hearts.md) - [Fruity Foam-Like Candy Hearts](https://www.trendhunter.com/trends/haribo-berry-hearts.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md) - [Romantic Liquid-Filled Gummy Candies](https://www.trendhunter.com/trends/bebeto-valentines.md) - [Inclusive Valentine's Day Candies](https://www.trendhunter.com/trends/haribo-valentines-day-products.md) - [Shareable Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-strawberry-hearts.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md)