# Emoji Branding Laura McQuarrie Counts Down Her Favorite Examples of Emoticon Ad Campaigns By Alyson Wyers | Published 2015-05-22 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/emoticon-ad References: [youtu.be](https://youtu.be/T7Cjq-NFHAY)  Prevalent use of emojis is changing the way people communicate with each other, which is why businesses are using them in their [emoticon ad campaigns](https://www.trendhunter.com/trends/kaomoji-drawer). Trend Hunter Research Writer Laura McQuarrie shares her top picks for emoji branding, from fast food emojis to blossoming emoji gardens and even emoji protest signs. The [Burger King](https://www.trendhunter.com/trends/poop-emoji-ice-cream) keyboard celebrates the return of their chicken fries by allowing people to send branded chicken fry emoticons to express themselves. The [McDonalds](https://www.trendhunter.com/trends/mcdonalds-1) emoticon ad campaign turns classic menu items into emoji posters. Pentagram created a different kind of poster for the People's Climate March in London, which displayed emojis to raise awareness. To convince people gardening isn't just for old people, the Miracle-Gro #SpringMoji Garden campaign asked people to submit a floral emoticon to create an enormous crowdsourced garden. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [Editor Picks](https://www.trendhunter.com/editorpicks) ## Key Themes ### What Makes This Trend Stand Out - **Emoticon Advertising:** Businesses are incorporating emojis into their ad campaigns, allowing for more expressive and relatable messaging. - **Branded Emoticon Keyboards:** Companies are creating custom keyboards with branded emoticons, providing consumers with a new way to engage with their favorite brands. - **Crowdsourced Emoji Campaigns:** Crowdsourcing floral emojis to create a large-scale garden demonstrates the power of user participation in marketing campaigns. ### Sectors Adopting This - **Fast Food:** Fast food chains like Burger King and McDonald's are showcasing their products by transforming them into emojis, creating a fun and interactive way for customers to connect with their brands. - **Advertising and Marketing:** The rise of emoji branding opens up new opportunities for advertising and marketing agencies to develop creative campaigns that resonate with the evolving communication habits of consumers. - **Gardening and Landscaping:** The use of emojis in gardening campaigns, such as the Miracle-Gro #SpringMoji Garden, brings a youthful and modern twist to promote gardening as a hobby for all ages. ## Related on Trend Hunter - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Emoji-Inspired Ice Creams](https://www.trendhunter.com/trends/poop-emoji-ice-cream.md) - [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md) - [Emoji Access Platforms](https://www.trendhunter.com/trends/tiktok-emoji-finder.md) - [Flavor-Focused Snack Lines](https://www.trendhunter.com/trends/changqu.md) - [Personalized Animated Emojis](https://www.trendhunter.com/trends/omoji.md) - [AI Emoji Assistants](https://www.trendhunter.com/trends/emoji-bot.md) - [Condiment Emoji Petitions](https://www.trendhunter.com/trends/saucemoji.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md)