# Emoji Brand Logos These Emoji Logos Were Created by an Instagram User Known as @logoji_ By Riley von Niessen | Published 2017-02-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/emoji-logo References: [designtaxi](http://designtaxi.com/news/390524/Fun-Instagram-Account-Recreates-Famous-Brand-Logos-With-Emojis/) & [instagram](https://www.instagram.com/logoji_/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) With so many digital symbols available on iOS after Apple's update, it's fully possible for the creative behind the [Instagram](https://www.trendhunter.com/trends/instagram-teen-icons) handle @logoji_ to make almost perfect emoji logo renditions of the symbols that big brands are so widely known for. To create the emoji logos, @logoji_ takes the original branding and swaps out an element of it for a colorful digital character or object. In most cases, these are simply emoji versions of a simple image that's used in the design, such as the orange used for the Fanta logo, or a cartoon camel that represents the illustration used for Camel cigarettes' branding. The emoji logo for [Starbucks](https://www.trendhunter.com/trends/starbucks-x-mofusand) is a little different however, as it uses an excited girl with her arms raised above her head in celebration, rather than the traditional green and white mermaid. With this, @logoji_ creates renditions that appeal most prominently to Millennial and [Generation Z](https://www.trendhunter.com/trends/bt21-1) consumers, who use the colorful iOS expressions on a daily basis. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Emoji Logo Renditions:** Exploring the use of emoji symbols to create unique brand logos, offering a fun and modern way of connecting with younger audiences. - **Digital Character Replacements:** Swapping out traditional elements of brand logos with colorful emoji characters, providing a fresh take on visual identities. - **Millennial and Gen Z Appeal:** Catering to younger consumers by incorporating popular emoji expressions into brand logos, enhancing relatability and engagement. ### Where This Applies - **Marketing and Advertising:** Opportunity for agencies to leverage emoji logo renditions as a creative branding strategy, capturing the attention of tech-savvy audiences. - **Graphic Design:** Room for designers to explore the innovative use of emoji symbols in logo creation, pushing the boundaries of traditional visual identities. - **Consumer Goods:** Brands can consider incorporating emoji elements in their logos to resonate with younger demographics, fostering a playful and relatable brand image. ## Related on Trend Hunter - [Instant Visual Creators](https://www.trendhunter.com/trends/emojis-generator.md) - [Personalized Animated Emojis](https://www.trendhunter.com/trends/omoji.md) - [Emoji Access Platforms](https://www.trendhunter.com/trends/tiktok-emoji-finder.md) - [Emoji Asset Hubs](https://www.trendhunter.com/trends/emoji-saga.md) - [AI Emoji Creators](https://www.trendhunter.com/trends/iemoji-ai.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Emoji-Style Sneakers](https://www.trendhunter.com/trends/shoe-1.md) - [Novelty Kitchen-Themed Emojis](https://www.trendhunter.com/trends/kitchen-emojis.md) - [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md)