# Silly Emoji Campaigns Emoji Literacy by Domino's is Helping More People Read and Write Emoticons By Alyson Wyers | Published 2015-07-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/emoji-campaign References: [fastcocreate](http://www.fastcocreate.com/3048834/dominos-promotes-emoji-literacy-with-flash-cards) & [emojiliteracy](http://emojiliteracy.com/) In a tongue and cheek emoji campaign, pizza chain Domino's is trying to raise awareness and promote the literacy of emoticons. Following the recent announcement that you can order Domino's pizza by texting them a pizza emoji, the CP + B Emoji Literacy campaign is trying to help more consumers understand what the symbols mean. Mimicking other awareness initiatives for important causes, Domino's cites statistics (40% of Americans can't read or write emoji) and even created a PSA parody. Flash cards are also for sale as part of the emoji campaign, to help more people learn what the various emoticons mean. You can even go to a special site to learn more about the social justice issue. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Emoji Literacy:** There is a growing trend in promoting emoji literacy to help people understand and effectively use emoticons. - **Emoticon-based Communication:** The increasing use of emoticons in communication is creating opportunities for businesses to develop new strategies and tools for emoticon-based messaging. - **Awareness Initiatives:** There is a trend of using awareness initiatives for important causes as a means to engage and educate consumers. ### Who This Affects Most - **Food Delivery:** Food delivery services can leverage the popularity of emoji communication to develop innovative ordering systems that integrate emoticons. - **Marketing and Advertising:** The rise of emoji literacy campaigns presents an opportunity for marketing and advertising agencies to create unique and engaging campaigns that utilize emoticons effectively. - **Education and Training:** Education and training institutions can explore the field of emoji literacy by offering courses or resources to help individuals understand and use emoticons in various contexts. ## Related on Trend Hunter - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Condiment Emoji Petitions](https://www.trendhunter.com/trends/saucemoji.md) - [Emoji-Deciphering Puzzle Games](https://www.trendhunter.com/trends/emoji-riddle-challenge.md) - [Emoji Language Guides](https://www.trendhunter.com/trends/emojitalk.md) - [Value-Driven QSR Campaigns](https://www.trendhunter.com/trends/who-likes-pizza.md) - [TV Game-Inspired Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizza-campaign.md)