# Mezcal-Inspired Menus The Emmy x Dos Hombres Collab Plays Up the Bold, Smoky Nature of Mezcal By Laura McQuarrie | Published 2025-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emmy-x-dos-hombres References: [prnewswire](https://www.prnewswire.com/news-releases/emmy-squared-pizza-and-dos-hombres-team-up-for-a-limited-time-mezcal-inspired-menu-and-cocktails-302503480.html) & [emmysquaredpizza](https://www.emmysquaredpizza.com/dos-hombres/)  [Emmy Squared Pizza](https://www.trendhunter.com/trends/emmy-squared-pizzas) teamed up with Dos Hombres—the award-winning mezcal brand founded by Breaking Bad stars Bryan Cranston and Aaron Paul—to launch the Emmy x Dos Hombres limited-time menu. "We worked closely with the Dos Hombres crew and our friends at [Spirits of Alchemy](https://www.trendhunter.com/trends/Stock-Spirits-Group) to create a menu that goes beyond what you expect from a pizza place," said Sergio Perez, SVP, Head of Marketing at Emmy Squared Pizza. On the mezcal-inspired menu, there are dishes inspired by the smoky character of the spirit, such as the El Jefe Detroit-Style Pizza and the Dos Hombres Dipped elote, an homage to Mexico City street food stands. Naturally, the limited-time Emmy x Dos Hombres menu is complemented by [mezcal cocktails](https://www.trendhunter.com/trends/tip-top-mezcal-cocktail) like the Mezcaloma (an evolution of the Paloma) and Oaxacan Sour featuring house-made tamarind syrup. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 30% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mezcal-fusion Cuisine:** Culinary ventures are increasingly integrating mezcal to create unique dishes that highlight its smoky and bold flavors. - **Celebrity Brand Collaborations:** Partnerships between celebrity-founded brands and restaurants generate exclusive and novel dining experiences that attract enthusiasts from both domains. - **Innovative Cocktail Recipes:** Mixologists are crafting inventive cocktail recipes that utilize mezcal to offer rich and complex flavor profiles, enticing adventurous drinkers. ### Who This Affects Most - **Alcoholic Beverages:** The growing popularity of mezcal is prompting new product development and marketing strategies in the alcoholic beverages sector. - **Hospitality and Dining:** The collaboration between mezcal brands and dining establishments is reshaping menu offerings and attracting diverse customer bases. - **Celebrity Entrepreneurship:** Celebrity-driven ventures like Dos Hombres are capitalizing on star power to differentiate and expand in saturated markets. ## Related on Trend Hunter - [Celebrity-Approved Mezcal Cocktails](https://www.trendhunter.com/trends/mezcal-cocktails1.md) - [Mezcal-Themed Restaurant Cocktails](https://www.trendhunter.com/trends/applebees-2.md) - [Seasonal Restaurant Menu Refreshes](https://www.trendhunter.com/trends/emmy-squared-pizzas.md) - [Region-Specific Pizza Campaigns](https://www.trendhunter.com/trends/regionspecific-pizza.md) - [Seasonal Pumpkin Pesto Pizzas](https://www.trendhunter.com/trends/gourde-vibes-only-pizza.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/mezo.md) - [Halloween-Themed Margarita Recipes](https://www.trendhunter.com/trends/halloweenthemed-margarita.md) - [Taco-Inspired Pizza Menus](https://www.trendhunter.com/trends/mellow-mushroom-taco-nirvana.md) - [Sparkling Canned Mezcal Cocktails](https://www.trendhunter.com/trends/canned-mezcal-cocktail.md)