# Cassette Tape Constructs This Amazing Structure by Emmett McNamara Features 7,200 Tapes By Jordan M | Published 2011-02-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/emmett-mcnamara References: [randommization](http://randommization.com/2011/02/17/accumulator-bank-is-a-piggy-bank-for-grown-ups/) & [holycool.net](http://www.holycool.net/2011/02/accumulator-bank.html) In order to create this extraordinary [pop-up house](https://www.trendhunter.com/trends/folding-landscape), Emmett McNamara arranged 7,200 real [cassette tapes](https://www.trendhunter.com/trends/back-to-basics-ii), making a strong point about [obsolete technology waste](https://www.trendhunter.com/trends/pape). Featuring the works of hundreds of different bands and artists, Emmett McNamara's structure is designed with the hope that it will inspire people to rethink wasted materials in a new and far more sympathetic light. Although the tape building is temporary, it will hopefully continue to make an impression on those who see it for years to come. **Implications** - McNamara talks about how tapes are usually seen in a musical sense and that his art was made to be looked at in a different light that focuses on practicality. He says that the "associated cognitive imagery is part of a deeper emotional part of us." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Obsolete Technology Waste:** The trend of rethinking and repurposing obsolete technology waste to create unique structures and art installations. - **Sustainable Art:** The trend of using unconventional materials like cassette tapes to create sustainable and thought-provoking art pieces. - **Environmental Consciousness:** The trend of raising awareness about the impact of waste on the environment and promoting eco-friendly alternatives. ### Who This Affects Most - **Art and Design:** The art and design industry can explore the opportunity to create innovative and sustainable art pieces using discarded technology materials. - **Sustainability:** The sustainability industry can capitalize on the opportunity to develop solutions for repurposing and recycling obsolete technology waste. - **Entertainment and Music:** The entertainment and music industry can take inspiration from Emmett McNamara's structure to create visually stunning and environmentally conscious music-related installations. ## Related on Trend Hunter - [Nostalgic Compact Clear Cassettes](https://www.trendhunter.com/trends/cp81.md) - [CD-Centric Apartments](https://www.trendhunter.com/trends/apartment-nube.md) - [CD-Comprised Towering Art Sculptures](https://www.trendhunter.com/trends/stratagems.md) - [Cassette-Shaped Sound Machines](https://www.trendhunter.com/trends/witchcraft-ambient-speakers.md) - [Retro Cassette Brick Puzzles](https://www.trendhunter.com/trends/lego-sony-walkman.md) - [Modernized Cassette Player Concepts](https://www.trendhunter.com/trends/portable-cassette-tape-player.md) - [Cassette-Inspired Music Players](https://www.trendhunter.com/trends/retro-audio-player.md) - [Nostalgic Retro Music Capsules](https://www.trendhunter.com/trends/diy-mixtape-kit.md) - [Retro VHS Tape-Resembling Vase](https://www.trendhunter.com/trends/vhs-tape.md)