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# Leaked Starlet Shoots
The Emma Watson Lancome Campaign Sneak Peek is Magically Whimsical

By Jaime Neely | Published 2011-07-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/emma-watson-lancome-campaign
References: [buzzfeed](http://www.buzzfeed.com/ashleybaccam/emma-watsons-photos-from-her-lancome-campaign) & [styleite](http://www.styleite.com/beauty/emma-watson-lancome-ads/)

Recently leaked onto the Internet are stunning photos for the Emma Watson Lancome Campaign. The young star looks positively radiant and very grown-up in these photographs. Watson is photographed both on her own and alongside a young male in the photos.

This sneak peek of the Emma Watson Lancome Campaign features the Harry Potter alumni donning a very sexy and mature red set of lips and glowing skin. The theme of the photoshoot revolves around the idea of [young, playful romance](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) and is extremely complementary to Watson's beauty. It would appear that since the last Harry Potter film hit theaters earlier this month, Emma has been keeping herself very busy.

**Implications** - Businesses that incorporate desirable qualities of pop culture icons and personalities within their products are likely to appeal to a very wide audience. Consumers will be drawn into such products due to their sense of familiarity and will likely make an investment.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 41% | Activity: 32% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Pop Culture-inspired Marketing Campaigns:** Marketing campaigns that incorporate desirable qualities of pop culture icons and personalities within their products have the potential to appeal to a wide audience and increase sales.
- **Youthful Romanticism:** Products that align with the theme of young, playful romance have the potential to attract consumers looking for a whimsical and romantic experience.
- **Celebrity-endorsed Beauty Products:** Beauty products that are endorsed by popular celebrities have the potential to gain a wider audience and increase sales due to the celebrity's fame and influence.

### Industries Being Reshaped

- **Fashion and Beauty:** The fashion and beauty industry can benefit greatly from incorporating pop culture-inspired marketing campaigns and offering celebrity-endorsed beauty products to attract a wide audience.
- **Entertainment and Media:** The entertainment and media industry can align itself with the theme of youthful romanticism to appeal to consumers looking for a whimsical and romantic experience in their entertainment choices.
- **Retail:** Retail businesses can incorporate pop culture-inspired marketing campaigns to attract consumers looking for familiar and relatable products, increasing their sales and customer base.

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