# Ruby Red Glamor Shoots The Emma Watson i-D Pre-Fall 2011 Spread Features Pouty Rouge Lips By Corinne Guirgis | Published 2011-08-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/emma-watson-id-pre-fall-2011 References: [fashiongonerogue](http://fashiongonerogue.com/emma-watson-mariano-vivanco-id-prefall-2011/) & [i-donline](http://i-donline.com/magazine/the-pick-me-up-issue/emma-watson-is-in-bloom/) Have a [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks)-style play-date in the garden with the Emma Watson iD Pre-Fall 2011 editorial, which features the Harry Potter actress all grown up. Though the actress was only 13 when the famed franchise took off, she was destined for fashion icon status with her unique look, chiseled bone structure and mannequin-esque figure. Having been featured in almost every major fashion magazine across the globe, including [Vogue](https://www.trendhunter.com/trends/Audio-journalism-platforms), Watson is on fire in the pages, on the runway and let's not forget the red carpet and silver screen! In i-D mag's 'Pick Me Up' issue, the starlet dons slicked-back hair and [red lips](https://www.trendhunter.com/trends/vamp-lipstick), two quintessential Hollywood-glam looks that capture a retro essence with a modern touch. The flirty and fun fashion pieces were chosen by Caroline Sieber, and the cute yet edgy shoot was captured by Mariano Vivanco. **Implications** - These photos capture an escapist quality that many consumers are drawn to. Companies would be wise to employ a similar aesthetic in campaigns to appeal to a broad base of customers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 73% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Retro Glamour:** Embracing a retro aesthetic with modern touches can capture the attention of consumers. - **Escapist Fashion:** Creating an escapist quality in fashion campaigns can resonate with a wide range of customers. - **Youthful Elegance:** Highlighting a youthful yet elegant style can attract consumers looking for a fresh and sophisticated look. ### Sectors Adopting This - **Fashion Photography:** Fashion photographers can explore capturing retro glamour with modern twists to create captivating visuals. - **Fashion Design:** Fashion designers can incorporate escapist elements into their collections to appeal to a diverse consumer base. - **Beauty and Cosmetics:** Beauty brands can focus on promoting a youthful and elegant style to attract customers seeking a sophisticated appearance. ## Related on Trend Hunter - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Heroic Skincare Serum Campaigns](https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Actress-Backed Chablis Gins](https://www.trendhunter.com/trends/emma-watson-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)