# Preventative Assault Campaigns The Emma Watson HeForShe Campaign is Now Focusing on Universities By Riley von Niessen | Published 2016-09-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/emma-watson-heforshe References: [teenvogue](http://www.teenvogue.com/story/emma-watson-launches-heforshe-un-campaign-at-universities-around-globe) & [heforshe.org](http://www.heforshe.org) The Emma Watson HeForShe campaign has been around for a few years now, gaining much support along the way for its innovative presentation of [feminist ideals](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman). Now looking to expand on it in a way that directly concerns young women and men alike, the [UN](https://www.trendhunter.com/trends/apathy-is-boring)-associated organization is garnering help from universities to ensure that each institutionalizes zero-tolerance policies when in comes to sexual assault. In addition to promoting this, the Emma Watson HeForShe campaign will also aim to "provide campus-wide training and briefings [on gender issues] for all faculty, administration, and students," as well as [close the gender gap](https://www.trendhunter.com/trends/girls-education1) in administration. Emma Watson reportedly described the organization's efforts by saying "A good university is like a tiny utopia -- it’s a miniature model of how the whole of society could look." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Zero-tolerance Policies:** There is an opportunity to develop and promote zero-tolerance policies against sexual assault and harassment in various industries aside from education. - **Gender Training and Briefings:** There is an opportunity to create gender training programs and briefings for faculty, administration, and employees in various industries to raise awareness of gender issues and foster a more inclusive environment. - **Closing the Gender Gap:** There is an opportunity for organizations to prioritize closing the gender gap in leadership positions and administration in different industries and sectors. ### Industries Being Reshaped - **Education:** Universities and schools can create and implement zero-tolerance policies, gender training programs, and initiatives to address the gender gap in administration and leadership roles. - **HR and Workplace:** HR and workplace organizations can develop and implement zero-tolerance policies, training programs, and initiatives that promote gender equality, diversity, and inclusion in the workplace. - **Government:** Government agencies can create and enforce zero-tolerance policies, training programs, and initiatives aimed at reducing gender-based violence, harassment, and discrimination in the public sector. ## Related on Trend Hunter - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md) - [Period Poverty Initiatives](https://www.trendhunter.com/trends/period-promise.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Women-Focused Digital Safety Initiatives](https://www.trendhunter.com/trends/the-durex-blocker.md) - [Athlete-Backed Stigma-Addressing Campaigns](https://www.trendhunter.com/trends/anna-leigh-waters.md)