# Sophisticated Starlet Editorials The Emma Watson for W Magazine Cover is Very Mature By Jennifer Gosnell | Published 2013-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emma-watson-for-w-magazine-june-2013 References: [wmagazine](http://www.wmagazine.com/celebrities/2013/06/emma-watson-the-bling-ring-harry-potter-actress-cover-story) & [stylelist](http://www.stylelist.com/read/emma-watson-is-all-grown-up-on-the-cover-of-w-magazine?ncid=fcbklnkusstyl00000003&ts=1368716822) The Emma Watson for W Magazine June 2013 cover feature pictures the young starlet in a more sophisticated style than fans are perhaps used to. The former Harry Potter actress has made her mark on the film industry and fashion world as Hermione Granger and [Burberry's featured face](https://www.trendhunter.com/trends/galleria-handbag). The interview covers Watson's lifestyle changes since leaving the world of Potter. Further, her description of her role in the upcoming movie, 'The Bling Ring,' surrounding the group of notorious thieves that robbed celebrities such as Rachel Bilson, Paris Hilton and Orlando Bloom among others, truly removes her from her role as book-worm Hermione from the beloved series. The grown-up actress has recently starred in 'Perks of Being a Wallflower,' and wrapped the final [Harry Potter movie](https://www.trendhunter.com/trends/harry-potter-x-casetify-collection) to great commercial success. Image Credit: Michael Thompson ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 61% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Matured Celebrity Branding:** Opportunity for businesses to enhance their brand image by showcasing a more sophisticated and matured persona of their celebrity ambassadors. - **Shift in Consumer Perception:** Businesses can leverage the paradigm shift in consumer perception towards young celebrities who transition into more matured roles in their career. - **Fusion Styling:** Innovation potential for businesses to experiment with new fashion styles that fuse traditional and sophisticated aesthetics with modern flair. ### Who This Affects Most - **Cosmetics:** Opportunity for cosmetic brands to target matured audiences using celebrity endorsements and aligning them with the brand's sophisticated persona. - **Fashion:** Opportunity for fashion brands to tap into the emerging trend of fusion styling to capture a broad range of consumers seeking a stylish and unique look. - **Entertainment:** Businesses in the entertainment industry can leverage the shift in consumer perception towards more matured celebrities to create new opportunities for content creation and brand collaborations. ## Related on Trend Hunter - [Actress-Backed Chablis Gins](https://www.trendhunter.com/trends/emma-watson-1.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Social Media Starlet Eyewear](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain.md) - [Wizard-Themed Gen Z Apparel](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Expansive Cinematic Clothing Ranges](https://www.trendhunter.com/trends/primark-x-wicked.md) - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md)