# Teen Trench Coats Grown Up Emma Watson for Burberry A/W 2009/2010 Campaign By Bianca | Published 2009-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emma-watson-burberry-a-w-2009-2010-campaign References: [catwalkqueen](http://www.catwalkqueen.tv/2009/06/cq_first_emma_w.html) Emma Watson's [Burberry](https://www.trendhunter.com/trends/back-to-the-city) A/W 2009/10 campaign has finally been unveiled, and the 19-year-old year old is truly starting to look like a grown up -- or a young adult, at least. Emma Watson, the not-so-little-anymore actress who gained fame from the Harry Potter movies, is using the Burberry gig to prove she's got what it takes to be successful beyond the Wizard-themed flicks. Check out the first pictures of Emma Watson for Burberry in the [campaign shots](https://www.trendhunter.com/trends/star-studded) above. **Implications** - Emma Watson's Burberry A/W 2009/10 campaign is certainly not a little girl anymore. The ads, which were shot by Mario Testino, were taken near the Westminster Abbey, Big Ben and Houses of Parliament. This is certainly a phenomenal series that any Harry Potter will enjoy. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Brand Ambassadors:** With the use of young ambassadors like Emma Watson, companies can appeal to younger demographics and signal a shift towards a more youthful brand image. - **Celebrity Endorsements:** Using celebrities like Emma Watson can increase brand recognition and endorsement, giving companies a competitive advantage over their rivals. - **Stylish Trench Coats:** The popularity of trench coats, especially those worn by celebrities like Emma Watson, presents opportunities for companies to create stylish and fashionable coats for consumers. ### Sectors Adopting This - **Fashion:** Companies in the fashion industry can incorporate young ambassadors and celebrity endorsements to appeal to younger demographics and increase brand recognition. - **Advertising:** The use of celebrities in advertising campaigns can be an effective strategy for companies to increase brand awareness and create a more memorable brand image. - **Film and Entertainment:** Collaborations between actors and companies can create mutually beneficial partnerships that increase exposure and raise brand awareness within the entertainment industry. ## Related on Trend Hunter - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md)