# Twin Swimwear Series The Emma Summerton W June July Photo Shoot Offers Beach Inspiration By Leslie Chen | Published 2013-05-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/emma-summerton-w-june-july References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/05/bathing-beauties-nadja-bender-karlina-caune-by-emma-summerton-for-w-junejuly-2013-editorial.html) & [wmagazine](http://www.wmagazine.com/) One of the best things about going to the beach is shopping for a [new swim suit](https://www.trendhunter.com/trends/new-swim-collection), and this Emma Summerton W June July editorial illustrates the beauty of just that, times two. Hair stylist Serge Normant and make up artist Matthias Van Hooff manage to make models Nadja Bender and Karlina Caune look like identical twins for the summer-themed editorial shot by Emma Summerton. Wearing [matching suits](https://www.trendhunter.com/trends/salty-mermaid) throughout the editorial, the models rock all-white pieces, striped designs as well as [bright pops of color](https://www.trendhunter.com/trends/country-club) styled by Sarah Richardson. They wear their hair slicked back in a pony tail for the perfect beach day look. The Emma Summerton W June July series offers some great ideas for keeping cool while looking absolutely enviable. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 69% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Twin Swimwear:** Creating swimwear collections designed for twins to embrace their similarities and individuality. - **Matching Styles:** Developing a trend of wearing matching swimsuits for aesthetic appeal and coordination. - **Colorful Beach Look:** Promoting vibrant and vivid swimwear colors for a fashionable and standout beach look. ### Who This Affects Most - **Fashion Retail:** Opportunity for swimwear brands to design and market twin swimwear collections. - **Cosmetics and Beauty:** Creating makeup and hairstyle trends that enhance the resemblance and symmetry between twin models in photoshoots. - **Photography and Editorial:** Increasing demand for twin-themed photo series in publications and fashion campaigns. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Limited-Edition Swimwear Collabs](https://www.trendhunter.com/trends/same-x-fwrd.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md)