# 70s Bowl Cuts Emma Richardson Autumn/Winter '10 Lookbook Blends Prairie Pretty & Hipster Edge By Marissa Brassfield | Published 2010-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emma-richardson-autumn-winter-10 References: [behance.net](http://www.behance.net/Gallery/Emma-Richardson-Look-Book-AW-1011/512822) & [legohair.wordpress](http://legohair.wordpress.com/2010/05/13/lego-hair-shoots-the-emma-richardson-lookbook/) The Emma Richardson Autumn/Winter '10 lookbook blends the best of past and present. Model Stacey Harrison sports a mean '70s bowl cut as she rocks [loose, layered fashions](https://www.trendhunter.com/trends/brunette-the-label-2) in a variety of [plaids and neutral shades](https://www.trendhunter.com/trends/siegelman-stable-1) for photographer Lucie Crewdson. The setting for the lookbook ranges from a prairie setting to a city street--a perfect juxtaposition for the blend of [retro and contemporary styles](https://www.trendhunter.com/trends/prefall-2026-collection) showcased. See more from the Emma Richardson Autumn/Winter '10 lookbook above. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro-futurism:** Opportunity to blend vintage styles with futuristic elements, creating unique and eye-catching designs. - **Gender-neutral Fashion:** Chance to create clothing that appeals to all genders, breaking down traditional gender norms in fashion. - **Minimalism:** Opportunity to embrace simple designs and color palettes, giving a nod to the '70s while maintaining a modern edge. ### Sectors Adopting This - **Fashion:** Designers can create modern twists on retro styles, appealing to those who love vintage fashion and those who appreciate originality and innovation. - **Photography:** Photographers can experiment with blending different styles and settings to create visually striking images that tell a story. - **Hair and Beauty:** Professionals can use this as an opportunity to experiment with different hairstyles and techniques, taking inspiration from the past while pushing boundaries for the present. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Human Hair-Made Pots](https://www.trendhunter.com/trends/range-of-pots.md) - [Social Media Starlet Eyewear](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain.md)