# Seapunk Surfer Catalogs The Emma Mulholland Spring/Summer 2014/2015 Preview is Highlighter-Hued By Jana Pijak | Published 2014-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/emma-mulholland References: [oystermag](http://oystermag.com/exclusive-emma-mulholland-ss1415-preview) & [oystermag](http://www.oystermag.com/interview-emma-mulholland-from-oyster-103) The Emma Mulholland Spring/Summer 2014/2015 Preview collection is lensed by photographer Byron Spencer who captures models backstage at Mercedes-Benz Fashion Week Australia. This year, the daring designer stayed true to her 90s aesthetic and presented a collection of graphic tees, statement sweaters and a slew of other patterned pieces that embody a Seapunk, surfer aesthetic. Female models sported two-toned mullets that were dyed in bright pink and electric blue hues while their male model counterparts showed off long surfer locks along with silver-haired coifs. Emma Mulholland's kaleidoscope of colour makes yet another comeback in her Spring/Summer 2014/2015 Preview catalog. This collection of covetable statement pieces is a modern take on 90s surfwear and is beach-ready for the coming summer season. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **90s Aesthetic:** Explore the resurgence of 90s fashion and embrace the opportunity to create modern takes on nostalgic styles. - **Graphic Tees:** Tap into the popularity of graphic tees and design statement pieces that showcase unique and eye-catching prints. - **Surfer Fashion:** Embrace the surfer aesthetic and incorporate beach-ready styles into your fashion collections for the summer season. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the resurgence of 90s styles, graphic tees, and surf-inspired fashion for their upcoming collections. - **Beauty:** The beauty industry can create products and trends that complement the 90s aesthetic, such as bold and vibrant hair colors like bright pink and electric blue. - **Photography:** Photographers can take inspiration from the vibrant and colorful Seapunk and surfer fashion trends to create bold and captivating imagery for fashion campaigns and editorials. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md)