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# Trippy African Fashion
The Emma Mulholland SS11 Collection at RAFW is Culturally Psychedelic

By Wesley Grant | Published 2011-05-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/emma-mulholland-ss11-collection
References: [hautefashionafrica](http://www.hautefashionafrica.com/tatafo/african-inspired-emma-mulholland-ss-2011-show-at-rafw/) & [hautefashionafrica](http://www.hautefashionafrica.com/tatafo/african-inspired-emma-mulholland-ss-2011-show-at-rafw/)

Rosemount Australian Fashion Week (RAFW) featured a number of designers from around Australia, and amongst the fabulous collections was Emma Mulholland’s Spring Summer 2011 line, which boasted trippy [African fashion ensembles](https://www.trendhunter.com/trends/african-fashion-futures-incubator).

The collection embodied a culturally psychedelic edge of Africa-inspired colors and designs styles. Mulholland’s collection was unveiled during RAFW. The color palette consists mostly of orange, yellow, green and blue. There was a model that even modeled barefoot, donning Africa-inspired ankle bangles that added tremendously to the overall cultural feel of the series.

The Emma Mulholland SS11 Collection is perfect for anyone looking for a cultural fashion experience while still looking hot and colorful.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 48% | Activity: 45% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Cultural Fashion:** Disruptive innovation opportunity: Explore the fusion of different cultural elements in fashion design to create unique and culturally diverse collections.
- **Psychedelic Designs:** Disruptive innovation opportunity: Experiment with vibrant colors, bold patterns, and trippy designs to create visually striking and unconventional fashion pieces.
- **Africa-inspired Fashion:** Disruptive innovation opportunity: Blend African traditional fashion elements with contemporary styles to create a modern and authentic African-inspired fashion trend.

### Where This Applies

- **Fashion Design:** Disruptive innovation opportunity: Utilize different cultural influences to create innovative and boundary-pushing fashion designs.
- **Textile and Apparel:** Disruptive innovation opportunity: Develop unique patterns and prints inspired by African culture for textiles and apparel, offering customers an alternative to traditional designs.
- **Fashion Events:** Disruptive innovation opportunity: Showcase emerging designers who experiment with cultural influences, pushing boundaries and introducing new perspectives in fashion events.

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