# 80s Seapunk Streetwear The Emma Mulholland Spring 2013 Collection is Retro Infused By Jana Pijak | Published 2013-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emma-mulholland-spring-2013 References: [fuckingyoung.es](http://fuckingyoung.es/emma-mulholland-springsummer-2013/) & [emmamulholland](http://www.emmamulholland.com/) Paying homage to an 80s visual aesthetic, the Emma Mulholland Spring/Summer 2013 collection took the runway stage during [Mercedes-Benz](https://www.trendhunter.com/trends/amg-parfum) Fashion Week in Australia. Inspired by resort life and the era’s jet set lifestyle, this beach bum collection exudes a strong and edgy Seapunk vibe. From highlighter-haired models to [vibrantly printed streetwear staples](https://www.trendhunter.com/trends/at-the-edge-of-time), this unconventional runway presentation left its audience members in awe thanks to its playful mix of bright color hues and retro infused pop culture imagery. Whether highlighting dolphin clad cut-off sweats or [electric-hued swim trunk garments](https://www.trendhunter.com/trends/salty-mermaid), the Emma Mulholland Spring/Summer 2013 collection is sure to appeal to a daring style setter who is unafraid to make a loud and over-the-top statement when it comes to their youthful and unique wardrobe. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **80s Visual Aesthetic:** Disruptive innovation opportunity: Create a line of nostalgic streetwear that combines retro vibes with modern fashion for a unique and edgy style. - **Seapunk Vibe:** Disruptive innovation opportunity: Develop a brand that specializes in ocean-inspired fashion, incorporating elements of 80s seapunk culture for a fresh and trendy look. - **Retro Infused Pop Culture Imagery:** Disruptive innovation opportunity: Create a collection of clothing and accessories that celebrate iconic pop culture references from the 80s, appealing to nostalgic consumers looking for unique fashion statements. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Utilize sustainable materials and production methods to create eco-friendly streetwear that captures the essence of 80s seapunk fashion. - **Apparel:** Disruptive innovation opportunity: Integrate technology and smart fabrics into streetwear designs, creating a futuristic twist on the 80s seapunk aesthetic. - **Retail:** Disruptive innovation opportunity: Create experiential retail spaces that transport customers to an 80s-inspired seapunk world, enhancing the shopping experience and attracting a unique customer base. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md)