# Grunge Revival Collections The Emma Mulholland Autumn/Winter 2012 Lookbook Features Bold Prints By Jana Pijak | Published 2012-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/emma-mulholland-autumn-winter-2012 References: [oystermag](http://oystermag.com/emma-mulholland-aw12-lookbook) & [emmamulholland](http://www.emmamulholland.com/) The Emma Mulholland Autumn/Winter 2012 is a contemporary take on classic 90s-inspired styles. From statement tees and denim staples to [grungy styling](https://www.trendhunter.com/trends/songs-of-siren), this bold advertorial spread takes style cues from the past. The Australian designer presents us with a lookbook entitled ‘Tropical Rebel,’ infusing pop culture imagery with [urban streetwear selects](https://www.trendhunter.com/trends/wildest-ones-yet). Taking inspiration from 90s cult classic, The Craft, rockstar Courtney Love and Poison Ivy, this stunning advertorial spread dares to stand apart from the crowd. Captured by the lens of photographer Byron Spencer, models pose in a wardrobe outfitted by stylist Paul Bui. From artful screen-printed motifs to subtly sensual ensembles, the Emma Mulholland Autumn/Winter 2012 collection is a bold revival of [90s-inspired nostalgia](https://www.trendhunter.com/trends/freaks-store-1), giving fans a fashion-forward blast from the past. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Grunge Revival:** Opportunity for fashion brands to bring back 90s-inspired styles with a modern twist. - **Bold Prints:** Emerging trend in fashion, allowing designers to create eye-catching and statement-making pieces. - **Contemporary Streetwear:** Growing demand for urban-inspired fashion that combines comfort and style. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the growing popularity of grunge and bold prints by incorporating them into their collections. - **Photography:** Opportunity for photographers to capture the essence of grunge revival in a visually appealing way. - **Styling:** Fashion stylists can experiment with 90s-inspired looks and create unique ensembles for their clients. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)