# Bitingly Bold Shades The Emma Montague Jawbone-Style Sunglasses are Sharp By Romina S. Cortellucci | Published 2012-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emma-montague-jawbone-style-sunglasses References: [starspangle200.org](http://starspangle200.org/emma-montagues-mandibular-eyewear/) & [emmamontague](http://www.emmamontague.com/) The Emma Montague Jawbone-Style Sunglasses are fierce. The beautifully weird eyewear was created by UK-based designer Emma Montague. According to the website Star Spangle Magazine, Montague was inspired after placing her pair of Ray Bans next to a mandible. The moment struck a chord with Montague, who imagined the possibilities that could be created with the merger, thus the creative series was spawned. The construction of the sunglasses mixed [classic frames](https://www.trendhunter.com/trends/bru-eyewear-fall) with black horn, the jaw bones of a deer and acetate, resulting in these [stunning shades](https://www.trendhunter.com/trends/the-blacked-out-collection). Montague's edgy approach worked out as this deadly combination provides a raw sophistication that has been unseen before this collection in eyewear. These jaw-dropping shades are perfect for the fashion-forward -- that is, if you are adventurous enough to give them a try. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Jawbone-style Sunglasses:** Disruptive innovation opportunity: Designing sunglasses that incorporate unique materials, such as jaw bones, to create bold and edgy eyewear. - **Raw Sophistication:** Disruptive innovation opportunity: Developing fashion-forward products that combine raw and unconventional elements to create a sense of sophistication in the market. - **Fierce Eyewear:** Disruptive innovation opportunity: Creating daring and unconventional sunglasses that appeal to adventurous and bold consumers in the fashion industry. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introducing avant-garde eyewear designs to the fashion industry that challenges traditional norms and pushes boundaries. - **Eyewear:** Disruptive innovation opportunity: Incorporating unconventional materials and designs into sunglasses to revolutionize the eyewear market. - **Design:** Disruptive innovation opportunity: Exploring new and bold design concepts in the field of accessories, such as sunglasses, to attract fashion-forward consumers. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Social Media Starlet Eyewear](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain.md) - [Slender Sculptural Glasses Launches](https://www.trendhunter.com/trends/xena-glasses.md) - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md) - [Stunning 3D-Printed Sunglasses](https://www.trendhunter.com/trends/3dprinted-sunglasses1.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md)