# Everyday Objects as Art Emma Kelly's Paintings Make McDonalds Art By Jason Soy | Published 2011-06-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/emma-kelly References: [bldgwlf](http://bldgwlf.com/emma-kelly/) & [iliketodrawthings](http://www.iliketodrawthings.com/) It's truly amazing how Emma Kelly is able to evoke a sense of calm and serenity in her paintings of average objects. It may be her [watercolor style](https://www.trendhunter.com/trends/pointillism) or her choice of faded out paints, leading her illustrations to give off the warmth that is akin to drinking hot cocoa on a cold winter day. Emma Kelly is a London-based illustrator and her website is littered with [paintings of buildings and everyday items](https://www.trendhunter.com/trends/small-muji). I'm most impressed by her precise line work, which is offset by the runny look of watercolors. The patience involved in painting in such a style truly sets Emma Kelly apart from other artists. **Implications** - Consumers are turning to more organic and traditional forms of art as they're more readily able to empathize with it in comparison to computer-generated graphics, which currently overwhelm the North American market. Utilizing [traditional art for advertising campaigns](https://www.trendhunter.com/trends/a-moment-of-me-time) will peak consumer interests while simultaneously garner an emotional bond from customers. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Traditional Art:** The rise of traditional art as a consumer preference presents opportunities for artists to connect with a broader audience. - **Organic Art:** The increasing demand for organic art offers a market for artists to explore innovative techniques and materials. - **Emotional Connection:** Consumers' desire for emotional connection through art creates opportunities for brands to utilize traditional art in advertising campaigns. ### Where This Applies - **Artists:** Artists can embrace traditional and organic art forms to cater to the growing demands of consumers. - **Advertising:** The advertising industry can leverage traditional art to create campaigns that resonate on an emotional level with consumers. - **Graphic Design:** The graphic design industry can adapt to the consumer preference for traditional art by incorporating elements of traditional art into their designs. ## Related on Trend Hunter - [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [AI-Generated Soup Can Art](https://www.trendhunter.com/trends/campbells-paintings.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Domestic Design Shows](https://www.trendhunter.com/trends/the-objects-we-live-by.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Playful Tableware Objects](https://www.trendhunter.com/trends/creative-dining-experience.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md)