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# Perfectly Poised Editorials
The Emma for Material Girl Editorial is Gorgeously Composed

By Leslie Chen | Published 2011-05-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/emma-for-material-girl
References: [fashiongonerogue](http://fashiongonerogue.com/emma-elliot-erick-jimenez-material-girl/) & [art8amby.wordpress](http://art8amby.wordpress.com/2011/05/12/emma-for-material-girl-summer-2011/)

Sweet and pure, the Emma for Material Girl Summer 2011 editorial shot by Elliot and Erick Jimenez is a perfectly poised illustration of graceful beauty. The two photographers capture the 12-year-old model as she poses with ease.

Her makeup and hair are done with a precise artistry; flowers are placed in her perfectly coiffed hair, while her face is painted with a dusty rose hue that makes the young model appear like a [painted figurine](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). The [soft, pale-colored clothing](https://www.trendhunter.com/trends/femininity-in-bloom) in the Emma for Material Girl shoot lets the brilliance of the model shine through.

Appearing as if [straight out of a story book](https://www.trendhunter.com/trends/rachel-riley), the Emma for Material Girl editorial seems almost too perfect to be real.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 64% | Activity: 65% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Why This Trend Is Growing

- **Graceful Beauty:** Opportunity for disruptive innovation in the beauty industry by developing new makeup and hair techniques that create a perfectly poised and artful look.
- **Youthful Elegance:** Opportunity for disruptive innovation in the fashion industry by designing soft, pale-colored clothing that enhances the brilliance and innocence of young models.
- **Editorial Fantasy:** Opportunity for disruptive innovation in the photography industry by creating visually stunning and storybook-like editorials that captivate viewers.

### Industries Being Reshaped

- **Beauty:** Opportunity for disruptive innovation in the beauty industry by developing new makeup and hair techniques that create a perfectly poised and artful look.
- **Fashion:** Opportunity for disruptive innovation in the fashion industry by designing soft, pale-colored clothing that enhances the brilliance and innocence of young models.
- **Photography:** Opportunity for disruptive innovation in the photography industry by creating visually stunning and storybook-like editorials that captivate viewers.

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