# Semacode Fashion 2 Digital T-Shirts by Emma Cott By what´s wrong with the zoo | Published 2008-04-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/emma-cott-digital-fashion References: [whats-wrong-with-the-zoo](http://www.whats-wrong-with-the-zoo.com/emma-cott-digital-fashion/) & [emmacott](http://www.emmacott.com/) Imagine: You're standing in the metro, the guy behind you levels his mobile phone to the back of your shirt and at that moment, you get a chit with his number. Uuuhhh! Either, you're one of the rare 5% of extraordinarily stunning people of the world or you're wearing a [T-Shirt](https://www.trendhunter.com/trends/programmable-clothing) by Emma Cott. Due to innovative technology it is possible to encode information that has been compressed in [two-dimensional barcodes](https://www.trendhunter.com/trends/fazer-remix-30th-anniversary-candy-bag) (AKA mobile codes and semacodes) with a simple camera phone. In Japan, it's already all the rage. Soon it will hit Munich too. The Munich label Emma Cott is new, fresh and technically ahead. The online shop sells [shirts with coded Messages](https://www.trendhunter.com/trends/cool-to-connect-1) for an affordable price. IN addition, anyone has the ability to submit new messages that could be coded and printed on fashion. Here are a similar concepts: ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Mobile Code Fashion:** Opportunity to create fashion items with embedded mobile codes for personalized messaging and interactions. - **Interactive Digital Apparel:** Emerging trend of integrating technology into clothing to create interactive and customizable experiences for consumers. - **User-generated Fashion:** Increasing trend of allowing customers to submit their own messages and designs to be coded and printed on fashion items. ### Where This Applies - **Fashion Retail:** Fashion retailers can explore the potential of incorporating mobile codes and interactive technology into their apparel offerings. - **Technology and Wearables:** Opportunity for tech companies to develop innovative technologies and wearables that enable personalized interactions through mobile codes. - **User-generated Content Platforms:** Platforms that facilitate user-generated content can tap into the trend by providing a space for individuals to submit their own designs and messages for coded fashion items. ## Related on Trend Hunter - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [NFC Chip-Embedded Vintage Clothing](https://www.trendhunter.com/trends/mntge-and-dukes-cupboard.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md) - [Edible QR Codes](https://www.trendhunter.com/trends/interiqr.md) - [Product-Tracking Digital Brochures](https://www.trendhunter.com/trends/another-tomorrow.md) - [Dynamic Scannable Product Codes](https://www.trendhunter.com/trends/fazer-remix-30th-anniversary-candy-bag.md) - [AI-Enhanced QR Codes](https://www.trendhunter.com/trends/qr-code-barcode.md)