# Cutesy Home Furnishings Emma Bridgewater Doesn't Call Itself a Social Enterprise By Social Business Editor | Published 2014-05-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/emma-bridgewater References: [pinterest](http://www.pinterest.com/emmabridgewater/) & [emmabridgewater](http://www.emmabridgewater.co.uk/) In an article for the Guardian called "I long for the day when every business is a social enterprise," entrepreneur and author Margaret Heffernan wrote about Emma Bridgewater. "This company doesn't call itself a social enterprise but it has social values at its heart," she said. "It is one of the few companies I've ever visited whose founders said that they wanted to create more jobs: that's what growth was for." In an age where many people simply use the term "social enterprise" without really offering a robust pro-social agenda, it's refreshing to see a company that doesn't fling definitions around. But that doesn't mean that Emma Bridgewater isn't down for the cause. It's in for the long-run; it's beautiful cute home furnishing products, made in Stoke on Trend, speak for themselves. **Contact Information** Emma Bridgewater [website](http://www.emmabridgewater.co.uk/) Emma Bridgewater on [Facebook](https://www.facebook.com/EmmaBridgewater) Emma Bridgewater on [Twitter](https://twitter.com/EmmaBridgewater) Emma Bridgewater on [Pinterest](http://www.pinterest.com/emmabridgewater/) Emma Bridgewater on [Google+](https://plus.google.com/+emmabridgewater/posts) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Socially Conscious Brands:** Emma Bridgewater exemplifies a company with social values that helps tackle social issues beyond profit. - **Made Locally Trend:** The company's products highlight the trend of consumers who prioritize locally made products. - **Cutesy Home Furnishings:** Emma Bridgewater's product line capitalizes on the cute aesthetic that is currently popular. ### Who This Affects Most - **Home Decor and Furnishings:** Emma Bridgewater is a notable player in the home decor and furnishings industry. - **Manufacturing:** The trend toward locally made products in manufacturing is growing. - **Retail:** The company sells directly to consumers through its website and has a strong presence on social media. ## Related on Trend Hunter - [Bespoke Wallpaper Collaborations](https://www.trendhunter.com/trends/bespoke-wallpaper.md) - [Whimsical Home-Centric Brands](https://www.trendhunter.com/trends/katie-kime.md) - [Colorful Handmade Ceramics](https://www.trendhunter.com/trends/cloud-9-clay.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Founder-Celebrating Brand Campaigns](https://www.trendhunter.com/trends/the-laura-ashley-brand.md) - [Design-Led Lifestyle Brands](https://www.trendhunter.com/trends/john-lewis-partnership.md) - [Search Data-Based Furniture Lines](https://www.trendhunter.com/trends/primark-3.md) - [Sleek Pattern-Heavy Garments](https://www.trendhunter.com/trends/damson-madder.md) - [Thoughtful Home Accessories Shops](https://www.trendhunter.com/trends/home-accessories-shop.md)