# Carbon Neutral Jewelry Emma Aitchinson Offers Sustainable and Ethically Made Jewelry By Grace Mahas | Published 2019-05-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/emma-aitchinson References: [euronews](https://www.euronews.com/) & [emmaaitchison](https://www.emmaaitchison.com/collections) Emma Aitchinson is a UK jewelry store that is completely dedicated to sustainability. The company is an honest jewelry brand that has a minimal impact on the environment. The founder, Emma Aitchinson, is passionate about raising awareness for climate-positive products and the importance of shopping locally. The jewelry collection is simple yet sophisticated, with elegant curves and natural textures. The pieces available in the collection range from brooches, bangles, rings, necklaces, and earrings. All materials used in the jewelry are [locally and ethically sourced](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds), and all silver and gold is 100% recycled whenever possible. Even packaging used by Emma Aitchinson is [FSC](https://www.trendhunter.com/trends/renovo-gift-card) certified or made using recycled materials. This [eco-friendly collection](https://www.trendhunter.com/trends/chroma-twist) allows consumers to shop guilt-free. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Jewelry:** Opportunity to innovate in jewelry industry by offering jewelry made from eco-friendly materials and sustainable practices. - **Local Sourcing:** Opportunity to innovate in supply chain management by prioritizing locally sourced materials and supporting local businesses. - **Eco-friendly Packaging:** Opportunity to innovate in packaging industry by offering FSC certified or recycled packaging for sustainable products. ### Industries Being Reshaped - **Jewelry:** Sustainability and ethical sourcing can disrupt the traditional jewelry industry through eco-friendly materials and practices. - **Supply Chain Management:** Supporting local businesses and prioritizing sustainable materials in the supply chain can disrupt current practices in various industries. - **Packaging:** Demand for eco-friendly packaging from consumers can disrupt the packaging industry by creating a need for more sustainable alternatives. ## Related on Trend Hunter - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md) - [Sustainable High-Quality Jewelry](https://www.trendhunter.com/trends/erin-tracy.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Sustainable Regenerated Gold Jewelry](https://www.trendhunter.com/trends/mejuri-3.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [High-Quality Canadian Jewelry Brands](https://www.trendhunter.com/trends/elelle.md) - [Demi-Fine Jewelry Brands](https://www.trendhunter.com/trends/aaria-london.md) - [Eco-Friendly Timepiece Stores](https://www.trendhunter.com/trends/heinemann-oceania.md)