# Promotional Photo-Tagging Emma Active Pays Users to Tag Products in Pictures By Michael Hines | Published 2011-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/emma-active References: [springwise](http://www.springwise.com/marketing_advertising/emmaactive/) & [emmaactive](http://www.emmaactive.com/) Emma Active is a new startup company that is taking the Internet "tagging" phenomenon to a whole new level. Emma Active works by signing up third-party sites to become "Emma Active." "Emma Active" sites can then have their [images tagged](https://www.trendhunter.com/trends/image-mapping) by Emma Active users. Users tag the products in the images with a description and an appropriate URL. The best part about Emma Active is that it pays taggers and host sites every time a tag is clicked. This provides incentives for sites to sign up and should be seen as a godsend for everyone from [fashion designers](https://www.trendhunter.com/trends/hangr) to tech companies, as it provides an opportunity for a ton of free advertising. The service is currently in beta testing and is free to use for the time being. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Photo-tagging Promotion:** Emma Active is revolutionizing photo-tagging by paying users and host sites for tagged products. - **Incentivized Tagging:** Emma Active's pay-per-click system creates opportunities for companies to benefit from incentivized tagging. - **Monetizing Tagging:** Emma Active's business model disrupts traditional tagging by providing ways to earn money through the service. ### Industries Being Reshaped - **E-commerce:** Emma Active poses disruptive innovation opportunities in e-commerce by providing free advertising and monetized tagging. - **Digital Marketing:** Emma Active creates disruptive innovations mechanisms for digital marketing by incentivizing photo-tagging. - **Fashion Industry:** Emma Active enables the fashion industry to promote their products and create awareness using incentivized tagging that benefits both the company and the user. ## Related on Trend Hunter - [Image Annotation Tools](https://www.trendhunter.com/trends/image-tagger.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [AI Sales Agents](https://www.trendhunter.com/trends/emma-by-revrag.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Trend Prediction Services](https://www.trendhunter.com/trends/tagwalk.md) - [AI-Generated Product Images](https://www.trendhunter.com/trends/photoroom.md) - [AI-Driven Sales Agents](https://www.trendhunter.com/trends/ai-sales-agent.md) - [Fashion-Focused AI Applications](https://www.trendhunter.com/trends/findgpt.md) - [AI Fashion Model Platforms](https://www.trendhunter.com/trends/ai-fashion-model.md)