# Inflight Sparkling Wines Emirates Debuts Vintage Sparkling Wine for Premium Economy Passengers By Kanesa D | Published 2023-05-29 | World Source: Trend Hunter, https://www.trendhunter.com/trends/emirates-1 References: [businesstraveller](https://www.businesstraveller.com/business-travel/2023/05/28/emirates-introduces-vintage-sparkling-wine-in-premium-economy/) & [emirates](https://www.emirates.com/ca/english/)  [Emirates](https://www.trendhunter.com/trends/festive-inflight-experiences) has launched a new inflight drinking option for premium economy passengers. The 'Chandon Vintage Brut 2016' is crafted using Strathbogie and King Valley grapes grown in Australia's Victorian Mountains. The wine features 50% Pinot Noir, 45% Chardonnay, and 5% Meunier, offering a taste of lime and green apple with every sip, followed by notes of hazelnut praline, biscuit, and fresh dough. With Emirates upgrading a total of 120 [A380](https://www.trendhunter.com/trends/emirates-4) and B777 aircrafts, the drink is now offered on flights to locations such as New York JFK, San Francisco, London Heathrow, Sydney, Auckland, Christchurch, and Melbourne. [Vintage sparkling wines](https://www.trendhunter.com/trends/2021-vintage) are crafted from grapes harvested in exceptional years with favorable growing conditions. As a result, they often exhibit superior quality, depth, and complexity compared to their non-vintage counterparts. The new menu offering provides consumers with a new and delicious beverage to occupy them during their flight. Image Credit: Emirates ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 50% | Activity: 75% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Premium Inflight Beverages:** Offering high-quality and unique drink options can enhance the inflight experience for customers and set airlines apart from competitors. - **Vintage Wine Resurgence:** Embracing the popularity of vintage wines, particularly sparkling varieties, can attract customers looking for a higher level of sophistication and refinement in their beverage choices. - **Locally Sourced Ingredients:** Incorporating locally sourced and rare ingredients into products, such as the Australian grapes in Emirates' Chandon Vintage wine, can add an element of exclusivity and appeal to consumers. ### Who This Affects Most - **Airline Industry:** Offering premium beverage options is a way for airlines to differentiate themselves and improve customer satisfaction, potentially leading to repeat customers and positive reviews. - **Wine Industry:** The demand for vintage wines, particularly sparkling varieties, presents an opportunity for winemakers to showcase their expertise and gain a foothold in the premium wine market. - **Local Agriculture Industry:** Partnering with local farmers to source high-quality and rare produce, like the grapes in Emirates' Chandon Vintage wine, can create new business opportunities and promote the region's agricultural offerings. ## Related on Trend Hunter - [RTD Airline Wine Offerings](https://www.trendhunter.com/trends/economy-wines.md) - [Festive In-Flight Experiences](https://www.trendhunter.com/trends/festive-inflight-experiences.md) - [Premium Economy Meal Options](https://www.trendhunter.com/trends/singapore-airlines-economy-meals.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Refreshing Inflight Spritzes](https://www.trendhunter.com/trends/skyhigh-spritz.md) - [Mixed-ABV Inflight Cocktails](https://www.trendhunter.com/trends/air-france-and-matthias-giroud.md) - [Premium In-Flight Beverage Services](https://www.trendhunter.com/trends/premium-inflight-beverage.md) - [Sustainable Canned Airline Wines](https://www.trendhunter.com/trends/zeena.md) - [Inflight Fizzy Cocktails](https://www.trendhunter.com/trends/ohza.md)