# Rapper Hometown-Inspired Apparel Eminem Collaborated with Rag & Bone on an Exclusive Collection By Amy Duong | Published 2018-07-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/eminem-collaborates References: [hypebeast](https://hypebeast.com/2018/7/eminem-rag-and-bone-capsule-collection) & [rag-bone](https://rag-bone.com/) Legendary rapper Eminem collaborated with New York City-based [denim label](https://www.trendhunter.com/trends/denim-tears-4) [Rag & Bone](https://www.trendhunter.com/trends/rag-bone1) on an exclusive upcoming collection. The capsule marks the brand's debut of the 'Icon Hoodie' designed by the rapper himself in a selection of three different colors. The highlighting detail lies in the graphic imprints that are stylized to reference Detroit -- Eminem's hometown. The collection sees a series of '313' prints, which is the area code of Detroit. The [collaborative collection](https://www.trendhunter.com/trends/supreme-x-wutang-clan) also features a range of t-shirts adorned with imprints inspired by the rapper's signature lyrics. The Rag & Bone and Eminem capsule will be available at a pop-up in London on July 13th—in correlation to the ending of his tour—and online at Rag & Bone. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 40% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Hometown-inspired Apparel:** An emerging trend of collaborations between artists and fashion brands to create apparel collections inspired by their hometowns, allowing for unique storytelling and consumer connection. - **Celebrity Collaborations:** The increasing trend of celebrities partnering with fashion brands to design limited-edition collections, creating buzz and driving sales through the influence and fandom of the celebrity. - **Graphic Imprints:** A growing trend of using graphic imprints and stylized designs on apparel as a way to create a visual connection to a specific location or theme, enhancing the storytelling aspect of the collection. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore collaborations with artists and celebrities to create limited-edition collections that resonate with consumers on a personal and emotional level, driving brand loyalty and sales. - **Music:** The music industry can leverage collaborations with fashion brands as a way to connect with fans beyond their music, creating new revenue streams and expanding their influence in the fashion and lifestyle space. - **E-commerce:** The e-commerce industry can capitalize on the hype around celebrity collaborations by providing a seamless online shopping experience, offering exclusive access to limited-edition collections, and leveraging social media platforms for targeted marketing campaigns. ## Related on Trend Hunter - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Rapper-Starring Anime Apparel](https://www.trendhunter.com/trends/crunchyroll-2.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Inaugural Slick Watch Collections](https://www.trendhunter.com/trends/rag-bone1.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md)