# Sweaty Sports Arena Editorials These Emily Ratajkowski Images for M2 Magazine are Super Sweaty By M | Published 2013-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emily-ratajkowski References: [thecapitalofcool](http://www.thecapitalofcool.com/emily-ratajkowski-for-m2-mag-by-olivia-malone/) & [oliviamalone](http://oliviamalone.com/) [Nickelodeon](https://www.trendhunter.com/trends/serious-eats) child star turned model Emily Ratajkowski recently posed for Australian men's magazine [M2](https://www.trendhunter.com/trends/mushroom-extracts) in a sweaty sports-themed editorial. Shot by talented photographer Olivia Malone, Emily Ratajkowski looks beautiful in the sweltering heat of a workout gymnasium. With damp hair and a smudged smokey eye, Emily Ratajkowski looks like she's been through an intense exercise routine to work on her fitness. Dressed in sports bras, [Nike](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign) socks, tight spandex shorts, boxing gloves and gaudy gold jewelry, Emily Ratajkowski looks as though she's fiercely training for a boxing tournament. Seductively posing against a boxing area and the mirrored walls of a gym, Emily looks gorgeous and boisterous. You might also recognize Emily Ratajkowski from Pharrell and Robin Thicke's recently popular music video for the catchy pop song, Blurred Lines. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Sweaty Sports-themed Editorials:** Magazines can diversify their content by featuring more sports-themed editorials that appeal to fitness enthusiasts and sports fans alike. - **Athletic Jewellery:** The popularity of Emily Ratajkowski's gaudy gold jewelry in a workout setting presents a new market for athletic jewelry designers. - **Sweat-proof Makeup:** As more people turn to the gym for their daily workouts, there is an opportunity for beauty companies to create makeup products that can withstand sweat and moisture. ### Sectors Adopting This - **Fashion and Lifestyle Magazines:** Magazines can attract a wider range of readers by featuring more sports-themed content, including both editorial and advertisements. - **Athletic Jewelry Designers:** Jewelry designers can create specialized designs that are both stylish and practical for people who want to incorporate jewelry into their workout routine. - **Beauty and Cosmetics:** Beauty companies can invest in creating makeup products that are sweat-proof and can endure a tough workout, catering to their athletic customers. ## Related on Trend Hunter - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Wellness Influencer-Supported Beauty Brands](https://www.trendhunter.com/trends/emily-didonato1.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md)