# Exagerrated Beehive Photoshoots Emil Monty Freddie Captures Eva Helene With an Haute 'Do By Jordy E | Published 2012-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emil-monty-freddie1 References: [touchpuppet](http://www.touchpuppet.com/2012/04/23/eva-helene-by-emil-monty-freddie/) & [merrildphoto](http://merrildphoto.com/galleries/emil_monty_freddy/) The Eva Helene photoshoot by Emil Monty Freddie oozes 1960s flare. Helene works in association with [Unique Models based in Denmark](https://www.trendhunter.com/trends/sweet-art-collection), and has in the past graced the pages of publications like Vanidad Magazine. The series captures the European beauty within a physician's office and a quaint home, all the while showcasing retro pieces. This Freddie collection was styled by Fadi Morad. The choice of vintage motifs here was responsible for the selection of [open-toed slingbacks](https://www.trendhunter.com/trends/highdive) and high-collared neck lines. And while the clothing is distinctive, the most eye-catching aspect of the photos is Helene's [exaggerated bee hive 'do](https://www.trendhunter.com/trends/get-hy-with-nexxus). The sheer amount of elevation pulled off by hair and makeup stylist Sanne Anndriani is impressive, bringing the 60s look to the forefront once again. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** The photoshoot featuring retro pieces creates an opportunity for fashion industries to incorporate vintage motifs in clothing designs. - **Exaggerated Hairstyles:** The exaggerated bee hive 'do is a trend that can be capitalized on for the hair and beauty industry as it showcases the skills of hair and makeup stylists in creating unique looks. - **Nostalgic Aesthetics:** The use of 1960s flare in photography creates a trend for industries to incorporate nostalgic aesthetics in their branding and marketing strategies. ### Industries Being Reshaped - **Fashion:** The use of retro pieces in the photoshoot presents opportunities for fashion industries to create clothing designs inspired by the 1960s. - **Hair and Beauty:** The exaggerated bee hive 'do trend can be capitalized by the hair and beauty industry to showcase their skills in creating unique and trendy hairstyles. - **Marketing and Advertising:** The use of nostalgic aesthetics in photography presents opportunities for industries to incorporate these in their branding and marketing strategies, capitalizing on consumers' nostalgia and love of retro. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Danish Pastry-Inspired Furniture](https://www.trendhunter.com/trends/sweet-art-collection.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md)