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# Creative Chromatic Illustrations
'Jade' by Emil Bertell is Sensationally Sweet-Natured

By Amanda Chang | Published 2010-10-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/emil-bertell
References: [illustrationserved](http://www.illustrationserved.com/gallery/Jade/186857) & [behance.net](http://www.behance.net/EmilBertell/frame)

These 'Jade' illustrations by Emil Bertell are simply sensational. Beautiful vibrant colors and intricate artistic details are blended together to create these complex works of art.

Illustrated for Jade Magazine -- a magazine created by Asian women *for* Asian women -- it appears that these Emil Bertell illustrations emanate a fusion of both oriental and 1930s style. For more in-depth looks into the gorgeous Emil Bertell illustrations, check out the image gallery!

**Implications** - Consumers in contemporary society are looking for products that feature a more [vibrant aesthetic](https://www.trendhunter.com/trends/draga-aurel1). Items that contain a [brighter color palette](https://www.trendhunter.com/trends/chroma-installation) appeal to shoppers who want to stay optimistic despite the growing negativity emerging each day.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 89% | Activity: 89% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: South America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### Key Themes Behind This Trend

- **Vibrant Aesthetics:** Opportunities exist to create products with a bright color palette that appeal to consumers seeking a more optimistic outlook.
- **Asian Influences:** There is potential for incorporating oriental elements into design and fashion to meet the demand for cross-cultural fusion.
- **Retro Revival:** There are disruptive innovation opportunities in capturing the nostalgia of 1930s style through modern illustrations and designs.

### Where This Applies

- **Fashion:** The fashion industry can embrace vibrant aesthetics and Asian influences to create unique and culturally diverse designs.
- **Publishing:** The publishing industry could showcase more vibrant illustrations and explore cross-cultural narratives to attract diverse readership.
- **Art and Design:** The art and design industry can tap into the retro revival trend to create modern pieces that evoke nostalgia and resonate with consumers.

## Related on Trend Hunter

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- [Color-Informed Hospitality Experiences](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental.md)
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