# Anatomy-Inspired Perfume Packaging Nothing Subtle About Emeshel Fragrance Bottles By Going Like Sixty | Published 2008-12-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/emeshel-fragrance-bottles References: [emeshel](http://www.emeshel.com/_EN/index.html) Emeshel is not subtle in their marketing. For their new line of [fragrances for men and women](https://www.trendhunter.com/trends/ludeaux-and-ludatrix), they designed their perfume bottles to portray the focal point of physical love. They call their work the “new wave of Erotic Art in Perfumery.” [Five lady female fragrances](https://www.trendhunter.com/trends/u-beautys-proem) are meant to spike memories of fruits and spices and oils, while the [male scent](https://www.trendhunter.com/trends/jimmy-choo-man-extreme) is just wet and smells. **Implications** - One of the best ways a company can draw attention to itself is by creating a marketing campaign that relies on sheer shock value. By displaying a lack of deference for traditional marketing techniques, the company establishes the brand as edgy and dangerous. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 83% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Provocative Packaging:** Creating provocative packaging to draw attention to a product can establish a brand as edgy and dangerous, creating shock value. - **Erotic Art in Perfumery:** Designing fragrance bottles that portray the focal point of physical love can create a new wave of erotic art in perfumery. - **Gender-neutral Fragrances:** Designing gender-neutral fragrances can spike memories for both men and women while marketing towards a wider audience. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can create provocative packaging for fragrances to establish their brand as edgy and dangerous. - **Art and Design:** The art and design industry can collaborate with the fragrance industry to create new and provocative packaging designs that appeal to a wider audience. - **Marketing and Advertising:** The marketing and advertising industry can push the boundaries of traditional marketing techniques by using provocative packaging to draw attention to a product. ## Related on Trend Hunter - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md)