# Tie-Dye Skater Kicks The Emerica Reynolds Cruisers are Video Game-Inspired By Michael Hines | Published 2010-07-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/emerica-reynolds-cruisers References: [solecollector](http://solecollector.com/live/all/ea-sports-x-emerica-reynolds-cruisers/) & [emericaskate](http://emericaskate.com/shoes/fall-2010/reynolds-cruisers-4/assorted/) The Emerica Reynolds Cruisers have finally debuted in real life after being available virtually for two months. These shoes made their first appearance in the video game Skate 3 and are now finally available to the public. This shoe has an awesome [tie-dye color scheme](https://www.trendhunter.com/trends/wool-cruiser) and a gigantic 3 on the sole to represent its [video game roots](https://www.trendhunter.com/trends/sonic-the-hedgehog-x-reebok). I find the release of the Emerica Reynolds Cruisers incredibly interesting. I wonder if other apparel companies will drop their new lines in video games first before they bring their product to the public. Only time will tell. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Product Launches:** New product lines are being introduced in video games, presenting the opportunity for virtual marketing and sales. - **Gaming-inspired Fashion:** Gaming is inspiring new trends in fashion, providing an opportunity for collaboration and unique products. - **Tie-dye Revival:** Tie-dye is making a comeback in fashion, offering new design opportunities for apparel companies. ### Sectors Adopting This - **Apparel:** The apparel industry can take advantage of virtual product launches and gaming-inspired fashion trends. - **Gaming:** The gaming industry can open up new revenue streams by collaborating with fashion brands and featuring their products in-game. - **Footwear:** The footwear industry can capitalize on the tie-dye trend by introducing new color schemes and designs for sneakers and athletic shoes. ## Related on Trend Hunter - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Hybrid Skate Slip-On Sneakers](https://www.trendhunter.com/trends/erap-shoe.md) - [70s Skate Era-Inspired Footwear](https://www.trendhunter.com/trends/camino-and-the-coupe.md) - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Video Game-Inspired Summer Footwear](https://www.trendhunter.com/trends/shadow-classic-clog.md) - [Stylish Skate Sneakers](https://www.trendhunter.com/trends/asics-leggerezza-fb.md) - [Collaborative Textural Skate Shoes](https://www.trendhunter.com/trends/one-star-pro-2.md) - [Refined Skateboarder Sneakers](https://www.trendhunter.com/trends/cariuma-naioca-gum-suede-sneaker.md)