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# Worker-Centric Fashion Lines
Social-Work is an Emerging Fashion Brand, Emphasizing the Overlooked

By Kalin Ned | Published 2019-06-17 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/emerging-fashion2
References: [highsnobiety](https://www.highsnobiety.com/p/social-work-interview-utr/) & [socialworkny](https://socialworkny.com/)

As an emerging fashion brand, Social-Work definitely captures the attention of consumers but not just with well-tailored, curated outfits that lend themselves to contemporary stylings. Instead the founders — Chenghui Zhang and Qi Wang, attempt to address a recurring issue of practice within the parameters of the industry. Looking to spotlight the workers that make the chic Spring/Summer 2019 collection possible, Social-Work calls attention to the [production process](https://www.trendhunter.com/trends/nepenthes-capsule).

The lookbook that showcases for the emerging fashion brand's slick new offerings contains an element that brings manufacturing to the forefront. Social-Work invited the employees who worked on the collection from a factory in Dongguan, China to proudly wear the designs in the lookbook. In addition to providing these people with insurance, a [fair wage](https://www.trendhunter.com/trends/pieta), and healthcare, the emerging fashion brand also draws attention to them via an editorial and a mini-documentary.

Photo Credits: Other/ Social-Work

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 52% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Transparency in Fashion:** Disruptive innovation opportunity: Create a fashion brand that prioritizes transparency by highlighting the workers and production process.
- **Worker Empowerment:** Disruptive innovation opportunity: Develop initiatives and brands that empower workers in the fashion industry by providing fair wages, insurance, and healthcare.
- **Ethical Fashion:** Disruptive innovation opportunity: Build a fashion brand that focuses on ethical practices and sustainable production to meet the growing consumer demand.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Transform the fashion industry by incorporating worker-centric approaches and prioritizing ethical standards.
- **Manufacturing:** Disruptive innovation opportunity: Revolutionize the manufacturing industry by implementing fair labor practices, worker benefits, and transparency.
- **Documentary Filmmaking:** Disruptive innovation opportunity: Explore the intersection between fashion and documentary filmmaking by providing a platform for sharing the stories of garment workers.

## Related on Trend Hunter

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- [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md)
- [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)
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