# Seasonal Pie Delivery Services The Waitrose Emergency Pie Delivery Service is Festive By Michael Hemsworth | Published 2025-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emergency-pie-delivery References: [retailtimes](https://retailtimes.co.uk/waitrose-debuts-emergency-festive-pie-service-on-delivery-app/) & [waitrose](https://www.waitrose.com/ecom/products/no1-festive-turkey-pie/970308-1-2)  The [Waitrose](https://www.trendhunter.com/trends/higgidy-frozen-range) emergency pie delivery service has been launched on [Deliveroo](https://www.trendhunter.com/trends/oreo-gingerbread-sos-service) in the UK to offer consumers a way to ensure they can easily access high-quality fare this season. The service will see consumers able to have a Waitrose No.1 Festive Turkey Pie delivered right to their doorstep in as little as 20-minutes to work well for last-minute dining. The pie itself starts off with an all-butter shortcrust pastry that's baked with cider-marinated turkey thing, turkey breast marinated in white wine and bacon lardons for a rich, festive meal that's perfect for couples to enjoy. The Waitrose emergency pie delivery service builds on the brand's festive season marketing campaign that was kicked off with The Perfect Gift short film starring Keira Knightley and Joe Wilkinson. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 31% | Activity: 34% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Instant Gourmet Meals:** The surge in demand for on-demand gourmet food highlights a shift towards convenience without compromising on quality. - **Hyper-local Deliveries:** Emphasizing rapid delivery services showcases the growing expectation for immediate gratification in the culinary world. - **Festive Food Experiences:** Seasonal food service offerings are becoming a centerpiece of holiday celebrations, indicating a trend towards experiential dining at home. ### Where This Applies - **Food Delivery Services:** The integration of specialized gourmet options into delivery platforms represents an evolution in how consumers access high-quality meals. - **Specialty Food Retail:** Retailers offering unique, seasonal food products like festive pies are carving a niche in the competitive high-end grocery market. - **Culinary Marketing:** The use of engaging storytelling alongside product offerings is transforming traditional food marketing into a more immersive experience. ## Related on Trend Hunter - [Playful Thanksgiving Foods](https://www.trendhunter.com/trends/lie-pie.md) - [Christmas Romcom Grocer Movies](https://www.trendhunter.com/trends/waitrose-the-perfect-gift.md) - [Holiday Pie Ice Creams](https://www.trendhunter.com/trends/mince-pie-ice-cream.md) - [Convenient Canned Christmastime Pies](https://www.trendhunter.com/trends/festive-turkey-pie.md) - [Holiday-Ready Pizza Menus](https://www.trendhunter.com/trends/dominos-festive-range.md) - [Delivery Service Christmas Trees](https://www.trendhunter.com/trends/christmas-tree-delivery-service.md) - [Festive Season Snack Ranges](https://www.trendhunter.com/trends/fieldfare-products.md) - [Savory Cold Weather Pies](https://www.trendhunter.com/trends/pukka-product.md) - [Holiday-Themed Mince Pies](https://www.trendhunter.com/trends/mr-kipling-mince-pie-range.md)