# Humorous Crisis Makeup Bags Carry Essential Cosmetics in this Hilarious Emergency Mascara Pouch By Nicole Ballantyne-Choo | Published 2013-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emergency-mascara-pouch References: [fancy](http://fancy.com/things/431660953059199143/Emergency-Mascara-Pouch) & [etsy](http://www.etsy.com/listing/104130606/mascara-pouch?ref=shop_home_active) The emergency mascara pouch is a lighthearted, cream-colored canvas bag that holds your makeup essentials. This cute purse is designed by Pamela Barsky, and it's a hilarious spoof on what to do in emergency situations. For people who've gone on a plane, they'll recognize the phrase 'in case of emergency help yourself before helping others' in the event of a crash. While this is an extremely important tidbit to know, this pouch has transformed the serious matter and added a funny tone. Instead, the pouch reads,"'in case of emergency put mascara on yourself before helping others." This phrase humorously suggests that a little bit of mascara is all that's needed to be helpful in dangerous situation. This emergency mascara pouch is the perfect size for carrying cosmetics while traveling. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 71% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Makeup Products:** Creating humorous and lighthearted makeup products can attract customers looking for unique and fun products. - **Travel-sized Makeup Accessories:** Designing travel-sized makeup accessories can meet the needs of busy travelers who want to carry their cosmetics conveniently. - **Spoof-inspired Fashion Accessories:** Infusing humor and satire into fashion accessories can appeal to consumers who appreciate irony and wit. ### Sectors Adopting This - **Cosmetics and Beauty:** The cosmetics and beauty industry can explore opportunities in creating humorous and unique products to cater to a wider consumer base. - **Travel and Tourism:** The travel and tourism industry can benefit from designing practical and travel-friendly makeup accessories to enhance the travel experience for customers. - **Fashion:** The fashion industry can tap into the trend of spoof-inspired accessories to attract customers seeking unconventional and humorous fashion statements. ## Related on Trend Hunter - [Tech-Enhanced Cosmetic Bags](https://www.trendhunter.com/trends/smart-cosmetic-travel-case.md) - [Makeup-Hiding Accessories](https://www.trendhunter.com/trends/elfs-cosmetic-security-line.md) - [90s-Style Cosmetic Cases](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles.md) - [Travel-Ready Toiletry Bags](https://www.trendhunter.com/trends/travel-toiletry-bag1.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md)