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# Elegant Emerald Watches
Jacob & Co’s Caviar Emerald Tourbillon Timepiece is $2.45 Million

By Jana Pijak | Published 2015-03-20 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/emerald-watch
References: [luxurytrump](http://luxurytrump.com/watches/caviar-emerald-tourbillon/) & [jacobandco](http://www.jacobandco.com/timepieces/caviar-tourbillon)

Ultra luxe doesn't even begin to describe this emerald watch by [Jacob & Co](https://www.trendhunter.com/trends/jacob-co-and-costa-design). The Caviar Emerald Tourbillon timepiece is accented with 424 precisely cut stones and will set high rollers back a whopping $2.45M dollars. Known for his custom watches and chains, Jacob the jeweler has been a go-to craftsman among celebrities that include some of most recognized names in hip-hop.

His latest emerald watch took a year to create and features the most precise and striking craftsmanship. The glamorous timepiece exudes status and luxury and features deep green emeralds that are each cut and set to perfection. These stones are fitted into a [18 karat white gold case](https://www.trendhunter.com/trends/reine-de-naples) that boasts a matching white and yellow gold dial in its center.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 66% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Emerald Jewelry Trends:** Emeralds are making a statement in the luxury jewelry market, creating opportunities for innovative designs and customization options.
- **Custom Luxury Watches:** Custom luxury watches are a growing trend among high-end consumers, presenting opportunities for skilled craftsmanship and personalized design.
- **Hip-hop Celebrity Endorsement Trends:** Hip-hop celebrities are popular endorsers in the luxury market, creating potential for collaborations and targeted marketing campaigns.

### Where This Applies

- **Luxury Jewelry:** Luxury jewelry brands can tap into the growing trend of emerald jewelry by incorporating custom designs and unique settings.
- **High-end Watchmaking:** Custom luxury watches provide opportunities for skilled watchmakers to showcase their craftsmanship and create unique pieces for discerning clients.
- **Celebrity Endorsement Marketing:** Luxury brands, particularly in the watch and jewelry industry, can leverage hip-hop celebrity endorsements to reach a wider audience and boost brand recognition.

## Related on Trend Hunter

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- [Sculptural Timepiece Tables](https://www.trendhunter.com/trends/jacob-co-and-costa-design.md)
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- [Heavyweight-Inspired Boxing Watches](https://www.trendhunter.com/trends/jacob-co2.md)
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