# Green Movie-Celebrating Cocktails East Coast Wings & Grill Created the Emerald Elixir for 'Wicked' By Katherine Pendrill | Published 2024-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emerald-elixir References: [nrn](https://www.nrn.com/menu/menu-tracker-new-items-mcdonald-s-burger-king-and-del-taco/gallery?slide=6) & [instagram](https://www.instagram.com/eastcoastwings/p/DCaRR3xyxq7/)  [East Coast Wings & Grill](https://www.trendhunter.com/trends/taste-of-the-tropics-menu) is celebrating the recent release of the film 'Wicked' with the launch of two celebratory drinks: the Twilight Sparkle and [Emerald](https://www.trendhunter.com/trends/dutch-bros-st-patricks-day) Elixir. If you're familiar with 'Wicked,' you'll know the story that the character Elphaba is green because her mother is seen drinking a green elixir when she becomes pregnant. East Coast Wings & Grill is playing on the green theme with its new Emerald Elixir drink, which consists of coconut rum and white rum mixed with pineapple juice, Blue Curaçao, Starry soda, and an edible green glitter that turns the whole thing bright green. Keeping the 'Wicked' theme going, East Coast Wings & Grill has also released a new Twilight Sparkle drink, which combines watermelon vodka with triple sec, lemonade, grenadine and Starry soda, all garnished with edible pink glitter. Image Credit: East Coast Wings & Grill ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 41% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Movie-themed Cocktails:** Creating cocktails inspired by popular films can captivate film fans and drive themed events at restaurants. - **Edible Glitter Beverages:** Incorporating edible glitter into cocktails adds a visually stunning element that can attract social media attention. - **Immersive Dining Experiences:** Offering drinks that align with a film's themes enhances the overall dining experience and ties in entertainment with cuisine. ### Sectors Adopting This - **Hospitality:** Restaurants and bars can innovate by aligning their menu offerings with popular entertainment trends to enhance customer loyalty and engagement. - **Food & Beverage:** The creation of visually appealing and themed beverages can set businesses apart in a competitive market. - **Entertainment:** Collaborations between the movie industry and food and beverage establishments can drive cross-promotional opportunities. ## Related on Trend Hunter - [Film-Inspired Restaurant Cocktails](https://www.trendhunter.com/trends/bonefish-grill.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md) - [Movie-Musical Vodka Collections](https://www.trendhunter.com/trends/absolutly-wicked-good-cocktail-collection.md) - [Film-Centric Mixology Kits](https://www.trendhunter.com/trends/absolut-x-wicked.md) - [Theatrical Film-Inspired QSR Offerings](https://www.trendhunter.com/trends/dunkin-x-wicked.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md) - [Ominous Black Cocktails](https://www.trendhunter.com/trends/legendary-long-island-cocktail.md) - [Spooky Bright Green Lemonades](https://www.trendhunter.com/trends/witchs-brew-drinks.md)