# Chair Production Narratives This Animation Tells the Story of Five Iconic Emeco Chair Designs By Kalin Ned | Published 2018-02-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/emeco-chair-designs References: [dezeen](https://www.dezeen.com/2018/01/31/video-nicolas-jean-jullien-playful-animations-illustrate-emeco-story-chairs-movie/) & [jullienbrothers](http://www.jullienbrothers.com/) Dezeen teams up with with French illustrator and animator duo the Jullien Brothers to tell the story behind five [Emeco](https://www.trendhunter.com/trends/navy-officer) chair designs. The American furniture company's history dates back to 1944 with the launch of the Navy Chair -- a highly durable furniture piece made for the demanding environments of navy ships and submarines. The film short features Emeco CEO Gregg Buchbinder telling the audience that "[they] make chairs in America, mostly from [recycled stuff](https://www.trendhunter.com/trends/bultan-chair), often by hand, but always to last." The accompanying illustrations bear the charcoal-mimicking artistic style of the Jullien Brothers. Each of the featured Emeco chair designs are introduced by Gregg and their history is unfolded through the quirky sketch-like animated story frames. Image Credit: The Jullien Brothers ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Furniture:** Disruptive innovation opportunity: Develop new methods and materials for creating furniture from recycled and sustainable sources. - **Handcrafted Design:** Disruptive innovation opportunity: Combine traditional craftsmanship with modern technology to create unique and high-quality furniture pieces. - **Storytelling Marketing:** Disruptive innovation opportunity: Utilize animation and illustrations to tell the compelling stories behind product designs and engage customers. ### Sectors Adopting This - **Furniture Manufacturing:** Disruptive innovation opportunity: Integrate sustainable practices and technologies into the production processes of furniture manufacturing. - **Craftsmanship and Artistry:** Disruptive innovation opportunity: Explore new ways of combining traditional craftsmanship with modern techniques to create innovative and visually appealing designs. - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporate storytelling techniques, such as animation and illustrations, into marketing strategies to enhance brand storytelling and captivate audiences. ## Related on Trend Hunter - [Remodeled Navy Office Chairs](https://www.trendhunter.com/trends/navy-officer.md) - [Waste-Incorporated Chair Designs](https://www.trendhunter.com/trends/knoll-chairs.md) - [Sustainable Classic Chairs](https://www.trendhunter.com/trends/ec127.md) - [Digitally Backed Artisinal Chairs](https://www.trendhunter.com/trends/enlace-chair.md) - [Director’s Chair Designs](https://www.trendhunter.com/trends/houseplant-directors-chair.md) - [Chromatic Chair Series](https://www.trendhunter.com/trends/no-two-alike.md) - [Sophisticated Chair Designs](https://www.trendhunter.com/trends/ff-chair-collection.md) - [Recycled Mid-Century Chair Designs](https://www.trendhunter.com/trends/eames-shell-chairs.md) - [Sustainable Modern Chair Designs](https://www.trendhunter.com/trends/zeitraum.md)