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# Snarky Embroidered Shirts
Locher's New Collection of Embroidered Tops Reveal Edgy Statements

By Marica Zottino | Published 2016-11-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/embroidered-tops
References: [lochers](http://www.lochers.com/apparel_gallery1new.html)

Embroidered tops are taking over the world and the people at Locher’s have been fully aware and ahead of this movement for a while. Now, Locher’s is back with a brand new edgy collection.

Stuck at a Christmas lunch bored to death but forced to stay? You can show all your disappointment by wearing a sweet middle finger raised among holly branches. Going through a stormy weathered love affair? Let everybody know what you think about love!
Or, you can drag all the attention to a pair of flashing eyes on your chest only to make the world realize you just don’t care.

Being [playfully irreverent](https://www.trendhunter.com/trends/debute-x-stripe-stare) with a retro appeal is the signature style of the French brand but this time, it is daring even a little more. It achieves this by decorating its [embroidered tops](https://www.trendhunter.com/trends/embroidered-slippers1) with subjects that refer to an [old-style tattoo imagery](https://www.trendhunter.com/trends/the-scorpion-the-frog), without forgetting about their beloved, old granny’s trunk-looking flourishes.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 87% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Edgy Embroidered Tops:** Embroidered tops with edgy statements and old-style tattoo imagery are becoming increasingly popular, providing an opportunity for disruptive innovation in the fashion industry.
- **Playful Irreverence:** Playfully irreverent fashion with a retro appeal is a growing trend among consumers, creating an opportunity for disruptive innovation in the fashion industry.
- **Statement Clothing:** Statement clothing that expresses personal beliefs and attitudes is on the rise, creating an opportunity for disruptive innovation in the fashion industry.

### Sectors Adopting This

- **Fashion:** The fashion industry can capitalize on the trend of edgy embroidered tops and playful irreverence through the creation of new designs and marketing campaigns.
- **Retail:** Retailers can take advantage of the trend for statement clothing by curating collections that appeal to consumers looking to make a statement with their clothing.
- **E-commerce:** E-commerce platforms can leverage the trend of edgy embroidered tops and playful irreverence to create personalized shopping experiences and offer unique products to their customers.

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