# Post-War Rebellion Apparel The Embroidered Clothing Line from LOSERS Considers Soldiers' Souvenirs By Riley von Niessen | Published 2016-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/embroidered-clothing References: [hypebeast](http://hypebeast.com/2016/10/losers-fw-16-souvenir-collection) & [losers-styg](http://losers-styg.com/) The Fall/Winter 2016 collection of embroidered clothing from LOSERS, dubbed 'Souvenir,' looks to take its wearer back in time by reinstalling a style that became popular among American soldiers during the post-war period. As HYPEBEAST reports, the embroidered clothing worn by the Japanese was often taken overseas by those who were stationed there during the second World War -- which turned the pieces into a statement of rebellion as they became more and more prominent in American fashion. With the Souvenir collection, LOSERS looks to bring this back by making use of statement Japanese-style embroidery on [jackets, crewnecks, hoodies](https://www.trendhunter.com/trends/wildest-ones-yet) and more. Although LOSERS modernizes the looks, it maintains much of the designs that made them become a symbol of [post-war rebellion](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms) so long ago. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Post-war Rebellion Fashion:** Opportunity for fashion brands to capitalize on vintage styles popularized by historical events and cultural movements. - **Japanese-inspired Embroidery:** Opportunity to include traditional Japanese embroidery in modern fashion designs for a unique and eye-catching aesthetic. - **Military-inspired Clothing:** Opportunity for fashion brands to draw inspiration from historical military clothing, creating new and innovative designs that honor traditions while staying modern. ### Who This Affects Most - **Fashion:** Fashion brands can use historical styles and cultural movements as inspiration for modern designs with retro appeal - **Textile and Embroidery:** Embroidery companies can explore traditional Japanese embroidery techniques to expand offerings and appeal to fashion brands looking for unique details. - **Military Clothing and Accessories:** Military clothing and accessory companies can create modern versions of historical pieces popularized by cultural movements, appealing to both military history buffs and fashion enthusiasts seeking unique looks. ## Related on Trend Hunter - [Juxtaposing Japanese Kimonos](https://www.trendhunter.com/trends/reversible-sukajan-kimono.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Collaborative Dynamic Eclectic Fashion](https://www.trendhunter.com/trends/tss.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)