# Luxe Velvet Pillows Gucci's New Embroidered Velvet Cushions Come in Two Lush Shades By Madison Mackay | Published 2018-06-13 | Updated 2018-06-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/embriodered-velvet-cushion References: [hypekids](https://hypekids.com/2018/6/gucci-homeware-velvet-cushions-where-to-buy) & [mytheresa](https://www.mytheresa.com/en-us/designers/gucci.html?OSS=WL-Gucci) Luxury fashion house [Gucci](https://www.trendhunter.com/trends/gucci-pet-collection) created two new [embroidered velvet cushions](https://www.trendhunter.com/trends/pillow-cover) that feature fun and retro animal pictures. As a part of the brand's [homeware line](https://www.trendhunter.com/trends/rixo-1), the new pillows are made with high-end materials, each new pillow was designed to last for years -- as a luxurious addition to any home. The plush pillows are emblazoned with the brand's iconic emblems including a teddy bear, cat, fly and a snake that each represent a stape in classic Italian fashion. Measuring 16.5 inches wide and 16.5 inches high, the pillows are stuffed with goose feathers for comfort and warmth. Each embroidered velvet cushion from Gucci is handmade and hand stuffed to create the highest quality product possible -- available online now for $1,150. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Homeware:** Brands can explore the opportunity to expand their product line into luxurious home goods. - **Embroidered Pillows:** Businesses can consider adding personalized embroidery to their pillows for a unique and custom touch. - **Animal Motifs:** Companies can incorporate animal motifs into their designs to add a whimsical and playful touch to their products. ### Where This Applies - **Fashion:** Luxury fashion brands can expand their offerings beyond clothing and accessories to include high-end homeware products like pillows. - **Home Decor:** Home decor companies can incorporate unique and luxurious materials like velvet into their pillow designs for a high-end touch. - **Embroidery Services:** Embroidery businesses can market personalized embroidery services for pillows, tapping into the trend of custom and unique home decor. ## Related on Trend Hunter - [Opulent Floral Decor](https://www.trendhunter.com/trends/house-of-hackney.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Vibrant Designer Decor Pillows](https://www.trendhunter.com/trends/designer-decor-pillow.md) - [Exuberant Love-Inspired Pillows](https://www.trendhunter.com/trends/laura-dro-designs.md) - [Luxury Decorative Poker Sets](https://www.trendhunter.com/trends/luxury-decorative-poker-set.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md) - [Luxurious Faux Fur Blankets](https://www.trendhunter.com/trends/faux-fur-blanket.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md)