# Hug-Loving Car Ads The 'Embrace Life' Campaign for the Opel Meriva is Heartwarming By Vittoria Natarelli | Published 2010-06-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/embrace-life-campaign References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/opel-meriva-embrace-life-hugs-659305/) [Car commercials](https://www.trendhunter.com/trends/electric-capri) often try to sell the vehicle using images of the car driving around, but not the 'Embrace Life' campaign for the new [Opel](https://www.trendhunter.com/trends/opel-experimental) Meriva. Created to promote the Opel Meriva's special FlexDoors design, the commercial for the vehicle "embraces you." Metaphorically, the Opel Meriva opens its arms (car doors) and embraces you when you're driving it. How many [affordable cars](https://www.trendhunter.com/trends/vehicle-accessibility) do that? The 'Embrace Life' campaign for the Opel Meriva wants you to not only embrace the "loving" car, but the people around you. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 25% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** The trend of using emotional messaging in advertising to create a connection with consumers. - **Unique Vehicle Features:** The trend of showcasing unique features of a vehicle to differentiate it from competitors. - **Personal Connection Marketing:** The trend of creating marketing campaigns that aim to establish an emotional connection with consumers. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore innovative ways to highlight the emotional aspects of owning a car. - **Advertising:** The advertising industry can explore strategies to create emotional connections between brands and consumers. - **Marketing:** The marketing industry can leverage personal connection strategies to build brand loyalty and engagement. ## Related on Trend Hunter - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md)