# Cookie-Inspired Title Sequence Remakes Oreo Markets Its Embossed Cookies with a GoT Trailer Remake By Kalin Ned | Published 2019-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/embossed-cookies References: [fastcompany](https://www.fastcompany.com/90328526/oreo-uses-2750-cookies-to-recreate-game-of-thrones-opening-credits?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [youtube](https://www.youtube.com/watch?time_continue=12&v=xmf-6TYjGuQ) From [themed packaging](https://www.trendhunter.com/trends/wuthering-heights) to embossed cookies, Oreo is definitely embracing the popularity of [cult-favorite TV show](https://www.trendhunter.com/trends/chips-ahoy-x-stranger-things) Game of Thrones. For its latest activation, the company partnered with creative agency 360i and production-focused business Elastic to recreate the trailer of GoT using cookies. Needless to say, the video presents a highly creative and incredibly intricate display of artistic direction. The entire title sequence is envisioned through embossed cookies stacking, folding and twirling. Termed as "oddly hypnotizing," the remake boasts a total of 2,750 Oreos. This is a great example of how companies harness the power of pop cultural movements to capture the attention of consumers and delight them in a relatable manner, spotlighting topics and creative endeavors that are of high interest. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 8% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pop Cultural Tie-ins:** Opportunity for brands to align with popular TV shows, movies, or trends to generate brand awareness and engage with consumers through creative endeavors. - **Themed Packaging:** Opportunity for brands to create unique and eye-catching packaging designs that capture consumers' attention and create a memorable brand experience. - **Creative Advertising Activations:** Opportunity for brands to collaborate with creative agencies and production-focused businesses to create innovative advertising activations that resonate with consumers and showcase artistic direction. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage brands to leverage popular culture and creative marketing strategies to enhance brand visibility and consumer engagement. - **Entertainment:** Opportunity for entertainment companies to collaborate with brands in creating unique promotional campaigns that tie in with popular TV shows, movies, or trends. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to work with brands in developing creative advertising activations that capture consumers' attention and generate brand awareness. ## Related on Trend Hunter - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [VHS-Inspired Cookie Packaging](https://www.trendhunter.com/trends/oreo-cakesters.md) - [Video Game-Honoring Cookies](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie.md) - [Cookie-Twisting Commercials](https://www.trendhunter.com/trends/oreo-super-bowl-2024.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Caped Crusader Cookie Campaigns](https://www.trendhunter.com/trends/oreo-promotion.md) - [Privileged Cookie Campaigns](https://www.trendhunter.com/trends/born-of-two-icons.md)