# Sugar-Free Meat Snacks The Ember Biltong Snacks are Crafted with 100% British and Irish Beef By Michael Hemsworth | Published 2018-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ember-biltong References: [foodbev](https://www.foodbev.com/news/ember-releases-two-biltong-meat-snacks-for-the-uk-market/) & [embersnacks](https://embersnacks.com) The Ember bitlong snacks have been introduced by the brand as a new high-protein food product that will offer consumers a delicious way to satisfy their craving for meat. The jerky snacks come in two variations including 'Chilli' and 'Original,' which come in regular size packs along with shot-sized options that are perfect for enjoying when on-the-go. Each of the [meat snack varieties](https://www.trendhunter.com/trends/beef-biltongs) are crafted with premium ingredients including 100% British and Irish beef, and feature a profile that doesn't contain added sugar or gluten. The Ember bitlong snacks were explained by in a statement by the brand that said, "We are on a mission to put meat snacks on the map as a natural, zero sugar, [high protein snack](https://www.trendhunter.com/trends/highprotein-snack-line). We know that this sector is ripe for exploding way beyond the male-dominated demographic that currently makes up the £40m category. We want to reach these new consumers by offering a brand and range that’s not only consistent in terms of quality, consistency and flavor but continues to offer new and exciting products." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Meat Snacks:** Opportunity for meat snack brands to offer zero sugar options to appeal to health-conscious consumers. - **High-protein Snacks:** Growing demand for high-protein snacks presents an opportunity for brands to launch innovative product lines. - **Convenient Snacking:** On-the-go shot-sized meat snack options cater to consumer demand for convenient snacking. ### Sectors Adopting This - **Meat Snack Industry:** Brands in the meat snack industry can benefit from offering sugar-free and high-protein options to appeal to a wider audience. - **Health Food Industry:** Growing demand for high-protein and sugar-free snacks presents an opportunity for brands in the health food industry to launch innovative products. - **Convenience Store Industry:** Convenience stores can benefit from carrying on-the-go shot-sized meat snacks that cater to consumer demand for convenient and healthy snacking options. ## Related on Trend Hunter - [South Africa-Inspired Beer Snacks](https://www.trendhunter.com/trends/made-for-drink-biltong.md) - [Bite-Sized Cured Meat Snacks](https://www.trendhunter.com/trends/the-mad-butcher-bites.md) - [Naturally Flavored Meat Snacks](https://www.trendhunter.com/trends/bavarian-meats.md) - [Low-Sugar Protein-Rich Meat Sticks](https://www.trendhunter.com/trends/pro-snack-stick.md) - [Naturally Smokey Meat Sticks](https://www.trendhunter.com/trends/smokey-bbq-beef-flavor.md) - [Savory Meat Snack Products](https://www.trendhunter.com/trends/hungry-boar.md) - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Lifestyle-Conscious Meat Snacks](https://www.trendhunter.com/trends/country-archer-provisions.md) - [Full-Flavor Low-Calorie Meat Snacks](https://www.trendhunter.com/trends/peperami-chorizo.md)