# Tidy Email Services HEY is Basecamp's Clean and Simple New Email Service Alternative By Laura McQuarrie | Published 2020-06-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/email-service References: [fastcompany](https://www.fastcompany.com/90522517/hey-is-a-visionary-alternative-to-gmail-but-its-missing-the-basics) & [hey](https://hey.com/) [HEY](https://www.trendhunter.com/trends/hey-tuya) is a new email service from [Basecamp](https://www.trendhunter.com/trends/basecamp1) that's designed to offer an alternative to the traditional email experience. With HEY, Basecamp recognizes that answering emails can feel like a chore, and it's a source of stress when people are inundated by [automated email newsletters](https://www.trendhunter.com/trends/newsletter-management) and getting messages from people they don't know. As ever, email remains an important way for people to stay in touch with others personally and professionally but HEY sets itself apart as "a redo, a rethink, a simplified, potent reintroduction of email." Recognizing how hard it is to keep a neat and tidy inbox, and the popular practice of getting an email account to "inbox zero," HEY opens emails within an "Imbox" and moves them to a "Previously Seen" list afterwards. Image Credit: HEY ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Clean Email Experience:** Disruptive innovation opportunity for email service providers to create simple and organized email platforms. - **Automated Email Filtering:** Disruptive innovation opportunity for software developers to create advanced algorithms for categorizing and filtering emails automatically. - **Reimagined Inbox Management:** Disruptive innovation opportunity for technology companies to develop innovative solutions for efficient inbox organization and management. ### Where This Applies - **Email Services:** Disruptive innovation opportunity for email service providers to improve and optimize the user experience and offer unique features. - **Software Development:** Disruptive innovation opportunity for software developers to create advanced email filtering algorithms and automation tools. - **Technology Solutions:** Disruptive innovation opportunity for technology companies to develop innovative email management solutions and productivity tools. ## Related on Trend Hunter - [Streamline Email Management Tools](https://www.trendhunter.com/trends/email-management.md) - [Decluttering AI Email Solutions](https://www.trendhunter.com/trends/breezemail.md) - [Organizational AI Inbox Tools](https://www.trendhunter.com/trends/inbox-zero.md) - [Email Privacy Tools](https://www.trendhunter.com/trends/hide-my-email.md) - [Inbox Management Tools](https://www.trendhunter.com/trends/spark.md) - [Email Management Solutions](https://www.trendhunter.com/trends/mailsweeper.md) - [Unread Message Consolidation Tools](https://www.trendhunter.com/trends/briefinbox.md) - [Inbox Consolidation Tools](https://www.trendhunter.com/trends/hothawk.md) - [Email Verification Tools](https://www.trendhunter.com/trends/heybounceio.md)