# Personable Email Platforms Crystal Analyzes Messages for Better E-Communication By Laura McQuarrie | Published 2015-04-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/email-platform References: [psfk](http://www.psfk.com/2015/04/workplace-email-communication-skills-crystal-email-platform.html) & [crystalknows](https://www.crystalknows.com/) A lack of tone, wordiness and different communication styles often result in online messages becoming misunderstood—but Crystal is an email platform that aims to make communication by email as efficient as it can be. The platform is designed to analyze the working styles of the recipient, so that you're able to use what motivates them to win them over. The platform provides hints for "what to say," such as phrases with optimal words like "short as possible" and "direct." Crystal also provides notes about how recipients like to receive information, act on decisions, as well as what ticks them off. As well as being of benefit for working with clients, this is also bound to be a way to streamline a company's internal communication on a daily basis. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Personable Email Platforms:** Crystal Analyzes Messages for Better E-Communication - **Efficient Email Communication:** Crystal's analysis of recipient working styles offers opportunities for more effective and targeted email communication. - **Streamlined Internal Communication:** Crystal's notes on recipient communication preferences can help businesses improve their internal communication processes. ### Who This Affects Most - **Email Communication Platforms:** Crystal's personable email platform is disrupting the traditional email communication industry by providing innovative features for better communication. - **Customer Relationship Management:** Crystal's analysis of recipient behavior and preferences presents disruptive innovation opportunities for CRM platforms to personalize and optimize communication strategies with customers. - **Workplace Collaboration Tools:** Crystal's platform for analyzing communication styles can be integrated into workplace collaboration tools, offering disruptive innovation possibilities for enhancing team communication and productivity. ## Related on Trend Hunter - [Communication Tone Coaches](https://www.trendhunter.com/trends/micro-culture-lite.md) - [Email Productivity Tools](https://www.trendhunter.com/trends/write-mail-ai.md) - [AI Email Writing Tools](https://www.trendhunter.com/trends/scribowriter-ai.md) - [Intelligent Email Assistants](https://www.trendhunter.com/trends/echo-email.md) - [Intelligent Email Clients](https://www.trendhunter.com/trends/oneemail.md) - [Communication Refinement Tools](https://www.trendhunter.com/trends/steer.md) - [Outbound Messaging Tools](https://www.trendhunter.com/trends/cold-email-generator1.md) - [Inbox Productivity Platforms](https://www.trendhunter.com/trends/taurin.md) - [AI Email Personalization Platforms](https://www.trendhunter.com/trends/autobound.md)