# Moisturizing Skincare Lines Em Cosmetics Releases Two Exciting Skincare Products By Ell Smith | Published 2021-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/em-cosmetics References: [hypebae](https://hypebae.com/2021/1/em-cosmetics-michelle-phan-face-cuddle-moisture-balm-lip-cushion-skincare-price-where-to-buy) & [emcosmetics](https://www.emcosmetics.com/) Em Cosmetics is expanding its line to incorporate a skincare range, offering consumers the essentials to help get their skin through the dry winter months. The changing temperatures and prolonged exposure to harsh conditions can distress the skin. In its latest collection, Em Cosmetics aims to address and soothe some of those skincare woes. The new line arrives complete with two exciting products: the Face Cuddle Moisture Balm and the Lip Cushion Nourishing Balm. Both products were formulated with nourishing ingredients like squalane, sacha inchi oil and coffee seed oil, which not only moisturizes the skin, but helps to build a protective layer to fight against moisture loss. Meanwhile, the lip product is formulated with hyaluronic acid, vitamin E and jojoba oil. Image Credit: Em Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare Product Expansion:** Cosmetic companies extending into skincare lines to offer consumers comprehensive care. - **Moisturizing Solutions for Harsh Conditions:** Companies offering solutions to counter prolonged exposure to harsh weather conditions. - **Nourishing Ingredients Formulation:** Development of skincare products that employ nourishing and skin-protecting ingredients. ### Sectors Adopting This - **Cosmetics Industry:** Expanding into skincare lines to offer comprehensive products to consumers. - **Skincare Industry:** Developing innovative products to combat prolonged exposure to harsh weather conditions. - **Beauty Industry:** Creating new skincare lines formulated with nourishing ingredients for comprehensive skincare. ## Related on Trend Hunter - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Korean-Inspired Skin Emulsions](https://www.trendhunter.com/trends/kiehls-2.md) - [Women-Empowering Self-Care Products](https://www.trendhunter.com/trends/emmeline-skin.md) - [Fragrant Skincare Collection Expansions](https://www.trendhunter.com/trends/vanilla-cashmere-collection.md) - [Luxurious High-Performance Skincare](https://www.trendhunter.com/trends/eol-skincare.md) - [Ultra-Moisturizing Skincare Solutions](https://www.trendhunter.com/trends/versalie-skincare.md) - [Skincare Product Range Expansions](https://www.trendhunter.com/trends/pauls-choice-expands.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md)