# Self-Heating Hair Masks L'Oreal's 'Elvive Dream' Mask Deeply Nourishes Damaged Hair By Riley von Niessen | Published 2018-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elvive-dream References: [loreal-paris](https://www.loreal-paris.co.uk/products/hair-care/hair-masks/elvive-dream-lengths-heat-hair-mask) L'Oreal has launched its first [self-heating hair treatment](https://www.trendhunter.com/trends/loreal-group): the Elvive Dream mask. Made for consumers who have long hair that's been subjected to damage, the mask is formulated with vegetal protein and castor oil, which are known to help reverse [damage in the hair](https://www.trendhunter.com/trends/repairing-hair-mask) and prompt growth and strength. To use the Elvive Dream mask, consumers start by opening the first section of the package, and then apply the balm into their freshly washed and towel-dried hair. Once the balm has been distributed, the second section can be opened, which contains a disposable tissue cap. The cap is placed onto the hair that has been wrapped on top of the head, and used to [massage the scalp](https://www.trendhunter.com/trends/detox-scalp-mask). After about 10 minutes, the cap can be removed and the product is rinsed out. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Self-heating Hair Treatments:** Opportunity for beauty companies to create innovative products that use heat to help nourish damaged hair and promote growth. - **Disposable Tissue Caps:** Potential for companies to create eco-friendly and reusable hair treatment caps that can be used in place of disposable ones to reduce waste. - **Natural Hair Restoration:** Emerging trend of using natural ingredients like castor oil and vegetal protein in hair treatments to help reverse damage and strengthen hair. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry can leverage current technology to create new innovative and convenient hair treatments for consumers. - **Sustainability:** Sustainable industries can explore eco-friendly solutions and biodegradable materials to reduce waste in disposable hair treatment caps. - **Health and Wellness:** The health and wellness industry can utilize natural ingredients like castor oil and vegetal protein to create more effective and non-toxic hair treatment options for consumers. ## Related on Trend Hunter - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Rapid Repair Hair Masks](https://www.trendhunter.com/trends/instacure.md) - [K-Beauty Hair-Restoring Masks](https://www.trendhunter.com/trends/elizavecca.md) - [Four-Minute Hair Masks](https://www.trendhunter.com/trends/glaziplex-bond-repair-mask.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Frizz-Reducing Haircare Masks](https://www.trendhunter.com/trends/seen-frizz-repair-treatment-mask.md) - [Friction-Proof Hair Treatments](https://www.trendhunter.com/trends/yolu-relax-night-repair.md)